SEO網(wǎng)站優(yōu)化最終的目的就是為了讓用戶體驗(yàn)更加的良好，使外貿(mào)網(wǎng)站的存在更具價(jià)值。而這一切都需要通過用戶的投票來判斷的。況且決定外貿(mào)網(wǎng)站前途的是用戶，當(dāng)用戶在外貿(mào)網(wǎng)站中得到理想的體驗(yàn)訪問度時(shí)，自然就對(duì)外貿(mào)網(wǎng)站產(chǎn)生一種喜歡的心理。而且這也是讓用戶進(jìn)行再次回訪的有力保障。所以說，外貿(mào)網(wǎng)站SEO優(yōu)化其實(shí)就是為了用戶體驗(yàn)而活的，那么對(duì)于外貿(mào)網(wǎng)站優(yōu)化所涉及的因素那么多，怎么才能做得更好呢?今天筆者談?wù)勌嵘啥?a href="http://www.rwnh.cn/" target="_blank">網(wǎng)站建設(shè)用戶體驗(yàn)須做好的四個(gè)細(xì)節(jié)優(yōu)化：
SEO website optimization the final purpose is to let the user experience is good, so that foreign web presence more value. And all of this must be judged by the user's vote. And decided to trade website promising is the user, when the user is in the experience of foreign trade website access, naturally produce a love psychology of foreign trade website. And it also allows users to guarantee the return visit. Therefore, the foreign trade website SEO optimization is for the user experience and live, then the factors involved in foreign trade website optimization so much, how can we do better? Today I talk to enhance the user experience optimization must be done four details:
讓用戶眼前一新的外貿(mào)網(wǎng)站視覺效果
Let the user at present a new foreign trade website visual effect
用戶都喜歡清晰自然，具有良好視覺效果的外貿(mào)網(wǎng)站。當(dāng)新用戶第一次訪問外貿(mào)網(wǎng)站時(shí)，自然更多的是依賴第一印象或者第一眼緣來判斷自己喜不喜歡外貿(mào)網(wǎng)站的。而且沒有哪個(gè)用戶對(duì)一些老掉牙的外貿(mào)網(wǎng)站界面產(chǎn)生興趣。能否讓新用戶進(jìn)行二次三次回訪或者直接打造忠誠的用戶，則外貿(mào)網(wǎng)站對(duì)用戶產(chǎn)生的具有沖擊性的視覺效果非常關(guān)鍵。用戶喜歡具有新鮮感的外貿(mào)網(wǎng)站界面而且還不能與外貿(mào)網(wǎng)站的主題沖突，對(duì)此類的外貿(mào)網(wǎng)站用戶都投以非常感興趣的熱情招待的。所以站長在提升用戶體驗(yàn)時(shí)，要善于抓住吸引用戶眼球的小技巧，讓第一次訪問的用戶留下一個(gè)很深的印象，對(duì)于能否讓用戶再次回訪具有非常大的幫助的。
Users are like clear and natural, has the good visual effect of the foreign trade website. When the first new users access to foreign websites, nature is more dependent on the first impression or the first eye margin to determine their own like or not like foreign trade website. But no user on some of the old foreign trade website interface of interest. If a new user is two times three times return or directly to create loyal customers, the foreign trade website to the user with the impact of the visual effects are very critical. Users love with fresh trade website interface but also can not be with the foreign trade website theme of this kind of conflict, the foreign trade website user with very interested in hospitality. So stationmaster is to enhance the user experience, to take a small skills attract users of the eye, let the user first visit left a very deep impression, for can let users return to have very big help again.
清晰的外貿(mào)網(wǎng)站導(dǎo)航結(jié)構(gòu)讓用戶時(shí)刻知道自己所處的位置
Foreign trade website navigation structure clear, let users know the moment position
清晰的外貿(mào)網(wǎng)站導(dǎo)航和外貿(mào)網(wǎng)站構(gòu)可以讓用戶訪問外貿(mào)網(wǎng)站時(shí)知道自己處在什么位置，以致于不會(huì)讓用戶迷失于外貿(mào)網(wǎng)站中。據(jù)筆者所知，大部分站長建立外貿(mào)網(wǎng)站時(shí)都是通過網(wǎng)絡(luò)下載的程序代碼直接套上外貿(mào)網(wǎng)站的，如果不適當(dāng)?shù)慕Y(jié)合用戶的訪問需求進(jìn)行修改的話，那么普通的外貿(mào)網(wǎng)站結(jié)構(gòu)很難讓用戶留下深刻的印象，畢竟用戶都不會(huì)對(duì)大眾化的外貿(mào)網(wǎng)站產(chǎn)生一絲絲的記憶。而且普通的導(dǎo)航結(jié)構(gòu)很容易讓用戶不知道自己所訪問的頁面在哪里。所以說，提升用戶體驗(yàn)，好是給外貿(mào)網(wǎng)站的導(dǎo)航進(jìn)行合理的劃分，內(nèi)容分好類不要東一點(diǎn)西一點(diǎn)的，還有每個(gè)次導(dǎo)航都應(yīng)該加上超鏈接，這樣對(duì)用戶返回上級(jí)菜單比較方便。
Clear the foreign trade website navigation and trade website structure allows the user to access foreign trade website know themselves in what position, so as to not allow users to get lost in the foreign trade website. As far as I know, most of the webmaster to establish foreign trade site is through the network to download the program code directly on the foreign trade website, if not combined with appropriate access needs of users to modify it, so the foreign trade website structure common difficult to let users leave a deep impression, after all, users are not popular foreign trade website have a trace of memory. And the navigation structure of common very easy to let users do not know what the page where. Therefore, to enhance the user experience, it is best to give foreign trade website navigation is reasonable division, content good points don't East West Point, and each time the navigation should add hyperlinks, so that the user more convenient to return to the previous menu.
合理的外貿(mào)網(wǎng)站內(nèi)鏈更利于用戶體驗(yàn)
The foreign trade site within the chain is more advantageous to the user experience
其實(shí)給外貿(mào)網(wǎng)站設(shè)置內(nèi)鏈最主要的目的是為了讓用戶瀏覽到某個(gè)地方不理解該詞的意思時(shí)，可以適當(dāng)?shù)耐ㄟ^內(nèi)鏈所指向的頁面進(jìn)行了解。而現(xiàn)在很多站長把內(nèi)鏈當(dāng)成是提高外貿(mào)網(wǎng)站排名的工具來使用，卻忽略了其最根本的意義了。對(duì)于外貿(mào)網(wǎng)站內(nèi)鏈關(guān)鍵詞的設(shè)置，筆者江禮坤建議站長在設(shè)置是，不要通通的指向首頁，這不利于外貿(mào)網(wǎng)站優(yōu)化，更不利于用戶體驗(yàn)。還有內(nèi)鏈關(guān)鍵詞不要使用比較生辟的詞語，因?yàn)檫@樣對(duì)于用戶閱讀非但沒有幫助，還會(huì)讓外貿(mào)網(wǎng)站流失很多的用戶。至于什么原因，只有靠站長們自己分析了。筆者認(rèn)為要通過內(nèi)鏈來提高用戶體驗(yàn)，自然需要做好自然性、指向頁面的相關(guān)性、唯一性，這樣才能給予用戶最友好的訪問渠道，而用戶可以通過內(nèi)鏈來有效的理解文章內(nèi)容的大致意思，所以，不合適的內(nèi)鏈對(duì)用戶體驗(yàn)的影響一眼就可以看出來了。
In fact, for the purpose of foreign trade site within the chain is the most important in order to allow users to browse to a certain place does not understand the meaning of the word, can point to the appropriate page understanding through chain. Now many webmaster to increase within the chain as the foreign trade website ranking tools to use, but ignore the most fundamental significance. For the foreign trade site within the chain set of keywords, the author Jiang Likun suggest stationmaster in the set is, not all point to the home page, which is not conducive to foreign trade website optimization, but also not conducive to the user experience. And within the chain keywords don't use is made of words, because of that for the user to read instead of help, make foreign trade website lose many users. For whatever reason, only by their own webmaster analysis. The author believes that through chain to improve the user experience, natural need to be natural, pointing to the page relevance, uniqueness, so as to give the user the most friendly access channels, roughly meaning, and the user can understand the contents of the article through chains to effective so, within the chain is not appropriate for the influence of the user experience a eye can see.
合理的布局外貿(mào)網(wǎng)站廣告位方案
Rational layout of foreign trade website advertising plan
外貿(mào)網(wǎng)站中的廣告位布局不合理，不但使廣告的轉(zhuǎn)化率效果低，而且對(duì)于用戶體驗(yàn)的影響是非常大的。站長做站的唯一目的就是通過外貿(mào)網(wǎng)站的流量轉(zhuǎn)化為收入，但是其流量是建立在有用戶訪問外貿(mào)網(wǎng)站的前提下的，只有當(dāng)用戶對(duì)外貿(mào)網(wǎng)站產(chǎn)生信賴感，才能夠使外貿(mào)網(wǎng)站走得更遠(yuǎn)，流量更大，收入更多。
Foreign trade website advertising a layout is not reasonable, not only make the AD conversion effect is low, and is a very big impact on the user experience. The webmaster do only destination is through the foreign site traffic into revenue, but the flow is built on the premise of user access to foreign websites under, only when the user reliance on foreign websites, to make the foreign trade website to go further, greater flow, income more.
對(duì)于外貿(mào)網(wǎng)站廣告位的布局，筆者建議站長不要追求好外貿(mào)網(wǎng)站全部都是廣告位，應(yīng)該首先考慮提供良好的用戶體驗(yàn)先，當(dāng)用戶體驗(yàn)好了才考慮投放廣告，而且投放廣告時(shí)，更應(yīng)該注意不要影響到用戶體驗(yàn)，還有一點(diǎn)值得注意的，如果你想做正規(guī)的外貿(mào)網(wǎng)站好不要投放一些對(duì)用戶體驗(yàn)影響超大的彈窗，這類的廣告最不利于用戶體驗(yàn)的。而且廣告位的布局應(yīng)該追求自然而精，并不是時(shí)不時(shí)的在內(nèi)容中插入廣告，這樣很容易讓用戶分不清哪些是內(nèi)容哪些是廣告，從而擔(dān)誤了用戶閱讀和吸引內(nèi)容知識(shí)。所以說，影響到用戶體驗(yàn)之因素之中，廣告位的布局也需要講究一定的技巧，合理的布局才能達(dá)到用戶體驗(yàn)和收入雙贏的地步。
For the foreign trade website advertising a layout, the author suggest webmaster don't pursue the best foreign trade website is all advertising, should first consider providing good user experience first, when a user experience good to consider advertising, and advertising, more should pay attention not to affect the user experience, there is a point worth noting, if you want to do regular trade website is best not to put some of the impact of user experience large window, this kind of advertising is the most detrimental to the user experience. But advertising a layout should be the pursuit of natural and refined, not from time to time to insert an advertisement in content, so it is easy to let users don't know what is the content which is advertising, which take the user to read and to attract the content knowledge. Therefore, affect factor of user experience, advertising a layout also requires certain skills, reasonable layout to achieve the user experience and income win-win situation.
細(xì)節(jié)決定于成敗。用在外貿(mào)網(wǎng)站優(yōu)化中同樣的合適，就像兩個(gè)優(yōu)化方法差不多的同類型外貿(mào)網(wǎng)站，那么要想在競爭中勝出，拼的絕對(duì)是細(xì)節(jié)上的優(yōu)化了。俗話說，蟻穴雖少，但也能毀掉堅(jiān)固的河堤。

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