五種常見企業(yè)網站制作的功能需求：
Five kinds of common enterprise web design functional requirements:
第一：產品（服務）查詢展示型網站建設
First : the product ( service ) query display type website construction
產品（服務）查詢展示型網站核心目的是推廣產品（服務），是企業(yè)的產品“展示框”。利用網絡的多媒體技術，數據庫存儲查詢技術，三維展示技術，配合有效的圖片和文字說明，將企業(yè)的產品（服務）充分展現給新老客戶，使客戶能全方位的了解公司產品。與產品印刷資料相比，網站可以營造更加直觀的氛圍和產品的感染力，促使商家及消費者對產品產生采購欲望，從而促進企業(yè)銷售。
Product ( service ) query showcase sites core purpose is to promote products ( services ), is the enterprise product " show frame ". Using the network multimedia technology, database query technology, 3D display technology, effective combination of pictures and text description, the enterprise's products ( service ) the full show to the new and old customers, so that customers can complete understanding of the company products. Products and printing information is compared, website can create more intuitive atmosphere and product appeal, to businesses and consumers on product purchase desire, so as to promote enterprise sales.
第二：品牌宣傳型網站設計
Second : branding website design
品牌宣傳型網站非常強調創(chuàng)意設計，但不同于一般的平面廣告設計。網站利用多媒體交互技術，動態(tài)網頁技術，配合廣告設計，將企業(yè)品牌在互聯網上發(fā)揮得淋漓盡致。本類型網站著重展示企業(yè)CI、傳播品牌文化、提高品牌知名度。對于產品品牌眾多的企業(yè)，可以單獨建立各個品牌的獨立網站，以便市場營銷策略與網站宣傳統(tǒng)一。
Brand promotion website lays great emphasis on the creative design, but is different from the general graphic design of advertisement. The website uses the multimedia interactive technology, dynamic webpage technology, advertising design, corporate brand in the Internet played most incisive. This type of website highlights enterprise CI, disseminate brand culture, enhance brand awareness. For many brand products of the enterprises, and can be set up for each brand independent web site, so that the marketing strategy and web site to promote unity.
第三：企業(yè)涉外商務服務網站建設
Third: foreign business services site construction
企業(yè)涉外商務服務可以通過互聯網對企業(yè)各種涉外工作，提供遠程、及時、準確的服務，是本類網站的核心目標。本網站可實現渠道分銷、終端客戶銷售、合作伙伴管理、網上采購、實時在線服務、物流管理、售后服務管理等，它將更進一步的優(yōu)化企業(yè)現有的服務體系，實現公司對分公司、經銷商、售后服務商、消費者的有效管理，加速企業(yè)的信息流、資金流、物流的運轉效率，降低企業(yè)經營成本，為企業(yè)創(chuàng)造額外收益，降低企業(yè)經營成本。
Foreign business services through the Internet for enterprises of various foreign work, to provide remote, timely and accurate services, is the site core target. This website can realize the distribution channel, terminal sales, partner management, online procurement, online services, logistics management, service management, customer service, it will further optimize the existing service system, to achieve the company branch, agency, after sale service providers, consumers and the effective management of enterprises, to accelerate the flow of information, capital flow, logistics operation efficiency, reduce the operating costs of enterprises, for enterprises to create additional revenue, reduce the operation cost of the enterprise.
第四：物品銷售為主的網上購物型網站建設
Fourth: goods sales based online shopping website
什么是物品銷售為主的網上購物型網站？通俗的說，就是實現網上買賣商品，購買的對象可以是企業(yè)（B2B），也可以是消費者（B2C）。為了了確保采購成功，該類網站需要有產品管理、訂購管理、訂單管理、產品推薦、支付管理、收費管理、送發(fā)貨管理、會員管理等基本系統(tǒng)功能。復雜的物品銷售、網上購物型網站還需要建立積分管理系統(tǒng)、VIP管理系統(tǒng)、客戶服務交流管理系統(tǒng)，商品銷售分析系統(tǒng)以及與內部進銷存（MIS，ERP）打交道的數據導入導出系統(tǒng)等。本類型網站可以開辟新的營銷渠道，擴大市場，同時還可以接觸最直接的消費者，獲得第一手的產品市場反饋，有利于市場決策。
What is product sales based online shopping website? Popular to say, is the realization of online buying and selling of goods, buy the object can be enterprise ( B2B ), can also be a consumer ( B2C ). In order to ensure the procurement success, the site needs to have the product management, order management, order management, product recommendation, payment management, charge management, shipping management, membership management and other basic functions. Complex product sales, online shopping website also need to establish the integral management system, VIP management system, customer service management system, sales analysis system and internal Invoicing ( MIS, ERP ) dealing with the import and export of data system. This type of website can open up new marketing channels, and expand the market, and can also contact the most direct to consumers, obtain first-hand products market feedback, in favor of market decision.
第五：企業(yè)門戶綜合信息網站建設
Fifth: the enterprise portal information website
企業(yè)門戶綜合信息網站建設是所有各企業(yè)類型網站的綜合，是企業(yè)面向新老客戶、業(yè)界人士及全社會的窗口，是目前最普遍的形式之一。該類網站將企業(yè)的日常涉外工作上網，其中包括營銷、技術支持、售后服務、物料采購、社會公共關系處理等。該類網站函蓋的工作類型多，信息量大，訪問群體廣，信息更新需要多個部門共同完成。企業(yè)綜合門戶信息網站有利于社會對企業(yè)的全面了解，但不利于突出特定的工作需要，也不利于展現重點。
Enterprise portal information website construction is all type of enterprise website integrated, enterprises are facing the new and old customers, the industry and the entire society's window, is currently one of the most popular forms. The site will be in the daily work of foreign-related online, including marketing, technical support, after sale service, material procurement, public relations and other. The website covers the work of many types, a large amount of information, access group wide, information updating need many departments jointly completed. Enterprise information portal is helpful for a society to the enterprise comprehensive understanding, but is not conducive to highlight specific job requirements, also does not favor the show focus.
本文發(fā)布于創(chuàng)新互聯UEO營銷型網站建設公司http://www.rwnh.cn/