簡(jiǎn)單的來說，網(wǎng)站制作就是網(wǎng)站通過頁面結(jié)構(gòu)定位，合理布局，圖片文字處理，程序設(shè)計(jì)，數(shù)據(jù)庫設(shè)計(jì)等一系列工作的總和，也是將網(wǎng)站設(shè)計(jì)師的圖片用HTML方式展示出來，屬于前臺(tái)工程師的一項(xiàng)任務(wù)，前臺(tái)工程師任務(wù)包括： 網(wǎng)站設(shè)計(jì)、網(wǎng)站用戶體驗(yàn)、網(wǎng)站JAVA效果、網(wǎng)站制作等工作。網(wǎng)站制作是網(wǎng)站策劃師、網(wǎng)絡(luò)程序員、網(wǎng)頁設(shè)計(jì)師等崗位，應(yīng)用各種網(wǎng)絡(luò)程序開發(fā)技術(shù)和網(wǎng)頁設(shè)計(jì)技術(shù)，為企事業(yè)單位、公司或個(gè)人在全球互聯(lián)網(wǎng)上建設(shè)站點(diǎn)，并包含域名注冊(cè)和主機(jī)托管等服務(wù)的總稱。但是網(wǎng)站制作通常會(huì)陷入下面幾個(gè)誤區(qū)：
Simply speaking, the website production is the web site through the page structure positioning, rational layout, picture word processing, program design, database design and a series of work combined, and are also the web designer pictures with HTML way to show out, belongs to the front desk engineer a task, front desk engineer tasks including: web design, website user experience, website JAVA effect, the website production, etc. The website production is web site planner, network programmers, web designer positions, use all sorts of network program development technology and web design technology, for the enterprises and institutions, company or individual in the global Internet construction site, and includes the domain name registration and hosting services floorboard. But the website production usually led some pitfalls below:
誤區(qū)一(Error a)：
人家有什么我也要有的觀念，在頁面中塞滿圖片、Flash、音樂等許多企業(yè)老板常說你看我的競(jìng)爭(zhēng)對(duì)手XXX的網(wǎng)站多棒，什么功能都有，圖片、Flash、音樂，網(wǎng)頁又漂亮又好看，趕快幫我搞個(gè)更漂亮的網(wǎng)站來跟他拼一拼！這樣想法真是可悲，網(wǎng)站不是做來好看的，也絕對(duì)不是在比誰的網(wǎng)站漂亮！真正關(guān)鍵在于你希望網(wǎng)站，能提供哪些實(shí)用的功能？只要做出來的網(wǎng)站能夠滿足當(dāng)初設(shè)計(jì)構(gòu)想，能幫企業(yè)縮短作業(yè)流程的時(shí)間或提高工作效率，這就是一個(gè)有用的網(wǎng)站。尤其是如果你自己的想法一變?cè)僮?，不管你的網(wǎng)站是委外制作或由公司IT人員自行建置，碰到這樣的老板，這個(gè)網(wǎng)站想要成功的機(jī)會(huì)將微乎其微。
The family has what I also want to some idea, the page with pictures, Flash, music and many other enterprise boss often say you see my opponent XXX website how good, what functions there, pictures, Flash, music, web pages and beautiful and good-looking, to help me to get a more beautiful web site to spell with him a spell! Think like this is really sad, the website not to do good, also absolutely not in whose web site than beautiful! The real key is that you hope website, can provide what practical function? As long as a web site to meet had design conception, can help enterprise shorten the working flow of time or improve work efficiency, and this is a useful websites. Especially if your idea is change again, regardless of your website is outsource or by the company IT staff by building on its own, run into so of boss, this website want to chance of success will be slim.
其實(shí)就目前上網(wǎng)速度來看，網(wǎng)頁如果加上太多的FLASH，或掛上太多圖片，勢(shì)必影響傳輸速度，這樣對(duì)普遍缺乏信心的客戶而言，很容易就因?yàn)椴辉改托牡群蛳螺d完畢，而選擇中途跳開。如此一來，再漂亮的網(wǎng)頁也不會(huì)有人看！依照我們的服務(wù)經(jīng)驗(yàn)，愈來愈多客戶選擇實(shí)用網(wǎng)站，不愿選擇太花哨的網(wǎng)站。因?yàn)閷?shí)在沒有耐心等待像SHOCKWAVE程序那么長(zhǎng)的下載時(shí)間；另外一個(gè)干干凈凈、條理分明的網(wǎng)頁比較容易閱讀，客戶可以在很短時(shí)間找到他要的信息，不必被太多視覺污染所干擾。所以企業(yè)的網(wǎng)頁設(shè)計(jì)不需要太多美工，因?yàn)橐雌恋膱D片，客戶自然有合適網(wǎng)站可以上，不必浪費(fèi)客戶下載的時(shí)間與金錢。
In fact the Internet speed is to see, if add too much FLASH web page, or hang up too many pictures, transmission speed will be affected, so to general lack of confidence in the customer, it was easy to because he wouldn't wait patiently the download is complete, and the choice is midway jump away. And so, again beautiful web won't someone see! According to our service experience, more and more customers choose practical website, do not wish to choose too fancy website. Because really have no patience to wait for like SHOCKWAVE program so long download time; In addition a clean, clear; the web is easier to read, customers can find him in a very short time to information, don't have to be too much visual pollution interference. So enterprise web design do not need too many artists, because to see beautiful pictures, customers have the right on the web site can be natural, don't have to waste time and money of customers to download.
如果你在經(jīng)營自己的在線商務(wù)，你的網(wǎng)站最重要的任務(wù)就是銷售你的產(chǎn)品或服務(wù)，其他任何脫離這個(gè)基本原則的東西都是垃圾。如果你還不同意我的觀點(diǎn)，請(qǐng)你先去看看任何前100名的網(wǎng)站吧。就拿網(wǎng)上最著名的Yahoo（雅虎）來說，你見到Y(jié)ahoo的網(wǎng)站上有Java程序、插件，或者聽到過音樂嗎？用不著多解釋了吧？
If you are running your own online business, your web site is the most important task is the sale of your product or service, and any other from the basic principle of things are rubbish. If you still don't agree with my point of view, you go first look at any of the first 100's web site. Take the most famous Yahoo Internet (Yahoo) for, you see Yahoo's websites with Java program, plug-ins, or heard music? Don't need to explain?
誤區(qū)二(Myth)：
僅僅停留在發(fā)布企業(yè)形象和產(chǎn)品信息上許多公司在導(dǎo)入信息化過程，最早想到的就是把公司產(chǎn)品、業(yè)務(wù)簡(jiǎn)介、公司促銷活動(dòng)等信息貼在公司網(wǎng)站上。這樣的做法充其量只是多個(gè)電子公告板而已，根本沒有發(fā)揮網(wǎng)絡(luò)的互動(dòng)功能。由于傳統(tǒng)產(chǎn)業(yè)經(jīng)營者大多生性保守，因此對(duì)于主動(dòng)出擊的建議大多會(huì)瞻前顧后。其實(shí)，網(wǎng)站架設(shè)應(yīng)由網(wǎng)絡(luò)營銷角度出發(fā)。換句話說，是否可以透過網(wǎng)絡(luò)，在現(xiàn)有營銷通路以外，提供一個(gè)企業(yè)與消費(fèi)者之間直接接觸與溝通的渠道，提供企業(yè)另一種銷售模式機(jī)會(huì)。因此，傳統(tǒng)產(chǎn)業(yè)要的網(wǎng)站，應(yīng)該由營銷主管角度優(yōu)先思索。第二個(gè)角度就是從管理角度去思索，例如公司在全省擁有許多營業(yè)網(wǎng)點(diǎn)或分公司，各種網(wǎng)點(diǎn)之間的公文傳遞或資源分配是否可以透過網(wǎng)站，以提高經(jīng)營績(jī)效。
Only stay in enterprise image and product information release on many companies in the load information process, the first thought is the company products, brief introduction, company promotion information posted on the company's website. This practice is at best multiple electronic bulletin board only, no use of network interactive function. As the traditional industry operators are a conservative, so for the initiative suggestion will have mostly. In fact, the website should be set up by the network marketing perspective. In other words, whether can you through the network, in the current marketing channel beyond, provide a between enterprises and consumers direct contact with communication channels, and provide enterprise another sales model opportunity. Therefore, the traditional industry to web site, should by the marketing director Angle priority thinking. The second Angle is from management point to think, such as company in the whole province has many business offices or branches, all kinds of network of official documents between transfer or whether the allocation of resources through web site, in order to improve performance.
誤區(qū)三(Error three)：
很長(zhǎng)時(shí)間都不更新一次，不重視收集反饋信息，不依照反饋信息作出相應(yīng)的調(diào)整如果一個(gè)網(wǎng)站的資料一個(gè)月才更新一次，請(qǐng)問誰會(huì)有興趣上這個(gè)網(wǎng)站？當(dāng)然資料更新與維護(hù)需要成本，因?yàn)槲覀儾皇窃谧鲆粋€(gè)入口網(wǎng)站或?qū)I(yè)網(wǎng)站，不需要每天更新；如果能做到每周更新或每?jī)芍芨?，并在網(wǎng)站上注明更新時(shí)間或預(yù)告下次更新時(shí)間，將有助于告知客戶何時(shí)可以上網(wǎng)來取得最新資訊。另外所謂活網(wǎng)站的“活”，也是指需具備與客戶互動(dòng)機(jī)制，例如郵件列表系統(tǒng)、留言板或客服系統(tǒng)等，當(dāng)然不需樣樣功能都具備。必須針對(duì)網(wǎng)站的定位，選擇適死機(jī)制；同時(shí)對(duì)于客戶所提意見的處理，也需及時(shí)，不能讓客戶對(duì)網(wǎng)站失去信心！
A long time not update once, don't pay attention to collect feedback information, not in accordance with feedback information make corresponding adjustment if a website of the material a month to update a please, who will be interested in this web site? Of course material update and maintenance cost, because we are not doing a portal or professional website, not need daily update; If can do weekly updates or every two weeks update, and in the website where update time or forecast next update time, will help inform the customer can get the Internet when to get the latest information. Another so-called "live" live web site, also means to have the interaction mechanism with customers, such as email list system, message board or customer service system, etc. Of course, not all things to all have the function. According to the website must be positioning, choose suitable death mechanism; As for the processing of the opinions of the customer, and shall immediately, can't let customers on the website lose confidence!
一些人往往忽略了很重要的一點(diǎn)，那就是網(wǎng)站前途是由網(wǎng)站的訪問者決定的，讓他們滿意往往是你的首要任務(wù)。我就曾經(jīng)有過這樣的經(jīng)驗(yàn)。網(wǎng)站設(shè)計(jì)初期，時(shí)常有讀者抱怨頁面中有亂碼且中文折行有問題，后來經(jīng)過研究，改變了頁面的設(shè)定，基本上解決了這個(gè)問題，從而使我們的訪問量更上一層樓。特別重要的一點(diǎn)是，如果我們沒有積極地去尋求讀者的反饋，我們可能永遠(yuǎn)也意識(shí)不到我們的失誤。
Some people tend to ignore the very important point, that's website the future is by visitors to the site of the decision, make them satisfied often is your first priority. I once had such experience. The early website construction, often have readers complain page code and Chinese fold a line has problems, and later after the study, the change of the page set, basically solved the problem, so that our traffic better. Especially important is, if we have no active to seek the reader feedback, we might never realize our mistake.
所以說一定要重視訪問者的反饋，因?yàn)槟切⒁徺I你的產(chǎn)品或服務(wù)的客戶就在這些訪問者中間，只有了解他們的感受，才能使你獲得成功。
So must attach importance to the visitor feedback, for those who are going to buy your product or service customers in these visitors center, only understand their feelings, to make you succeed.
誤區(qū)四(Error four)：
不能高效率地管理電子郵件，沒有建立起很好的用戶電子郵件組，將寶貴的時(shí)間浪費(fèi)在無益的工作上你與客戶及潛在客戶之間的電子郵件交流既能讓你成功，也能讓你失敗。你很難有機(jī)會(huì)單獨(dú)與他們交流并給他們留下印象，抓住這種機(jī)會(huì)很重要。
Can not efficiently manage email, no established very good user E-mail groups, the precious waste time on useless job with your customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.
我們每天都會(huì)收到人們發(fā)來的商務(wù)電子郵件，許多郵件寫得就象10歲小孩的作品：錯(cuò)別字連篇，語法錯(cuò)誤，格式混亂，難以閱讀…… 每個(gè)人都會(huì)犯錯(cuò)誤，所謂人無完人嘛，但這并不是你犯錯(cuò)誤的借口。安裝一個(gè)好的電子郵件軟件，學(xué)會(huì)其使用方法，確保你的文字沒有錯(cuò)別字、語法錯(cuò)誤等。別忘了，這是你留給別人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Install a good email software, learn to its use method, ensure your text no wrong character, grammar mistakes, etc. Don't forget, this is your first impression of the left to others.
這一點(diǎn)非常重要?。?！如果你沒有通過電子郵件組與你的客戶及潛在客戶保持聯(lián)系的話，你實(shí)際上是在把鈔票當(dāng)廢紙扔。
This is very important! If you have no through the email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper.
人們只從他們知道并信任的人那里買東西，而向他們展示你很能干正是讓人們信任你的好途徑。維護(hù)好一個(gè)更新信息電子郵件組可以讓你始終與受眾保持聯(lián)系。你可以通過它發(fā)送站點(diǎn)更新通知或新產(chǎn)品消息。你永遠(yuǎn)不用擔(dān)心他們會(huì)忘記你，因?yàn)槟愕拿只蚱放瓶傇谧钋懊妗Ｄ闵踔量梢再u廣告。但別忘了最重要的一點(diǎn)：你要建立起人們對(duì)你的信任并保持良好的用戶關(guān)系。
People only they know and trust from the people there to buy things, and show them you very efficient it is to let people trust you the best way. Maintain good a update information E-mail groups can let you always keep in contact with the audience. You can use it to send updated notice or new product site news. You'll never have to worry that they'll forget you, because of your name or brand always on top. You can even sell advertising. But don't forget the most important point: you want to build up people to trust you and keep good customer relations.
對(duì)一名互聯(lián)網(wǎng)市場(chǎng)推廣人員來說，最寶貴的財(cái)產(chǎn)就是時(shí)間，有時(shí)候時(shí)間比金錢更重要。而時(shí)間又是很有限的資源，所以你必需分出輕重緩急。如果你不知道什么是重要的市場(chǎng)活動(dòng)、什么不是，那你就是在浪費(fèi)寶貴的時(shí)間。
On an Internet marketing workers, most valuable property is the time, sometimes time more important than money. And time is very limited resources, so you must tell your priorities are. If you don't know what is important market activities, what is not, then you are a waste of precious time.
有人將搜索引擎奉為法寶，甚至有人想只要在搜索引擎搜索結(jié)果中排到前10名，就能一夜成名。這只是個(gè)神話罷了，別將你的寶貴時(shí)間浪費(fèi)在那上面。
Someone will search engines as a magic weapon, even somebody think as long as in the search engine to search results ranked top 10, can overnight. This is just a fabulous, don't waste your precious time in that top.
你應(yīng)該特別注意的一件事情是盡量使你每天的工作盡可能自動(dòng)化，包括履行訂單。要想在網(wǎng)上取得成功，你還必須將你大部分時(shí)間花在做廣告及做市場(chǎng)營銷上面。
You should pay special attention to one thing is try to make you work each day as automation, including execute the order. In order to succeed online, you must also will spend most of the time you in advertising and do marketing it.
誤區(qū)五(Error five)：
采用不適當(dāng)?shù)膹V告手段而毀掉你的名聲也許你聽人說過，發(fā)送垃圾郵件是在網(wǎng)上做生意在好辦法。但這是極大的一個(gè)誤區(qū)。
Using the appropriate advertising means and ruin your reputation maybe you heard people say, send spam is doing business on the Internet in the good method. But this is a great mistake.
如果你硬要親自實(shí)踐一下的話，可別怪我沒警告過你。如果你能舉出一個(gè)通過垃圾郵件賺到錢的例子，我可以給你舉出10個(gè)通過正規(guī)途徑賺得更多的例子。你完全沒有必要發(fā)那些讓人討厭的垃圾郵件。
If you tend to practice a word in person, don't blame me didn't warn you. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam.
與發(fā)垃圾郵件類似的是向新聞?dòng)懻摻M或BBS發(fā)送與主題無關(guān)的廣告。有那么多做在線廣告的方式，為什么一定要用那些起反作用的方式呢？且不談道德問題，這種行為根本談不上什么商業(yè)感覺。
And sending spam is similar to the news group discussion or BBS send irrelevant ads. There are so many online advertising way, why must use the backlash of way? And don't talk about moral problem, this behavior far from what business sense.
作為一名網(wǎng)上市場(chǎng)人員來說，你的名聲是很重要的資產(chǎn)。而發(fā)送垃圾郵件是毀掉它的最快方法。如果你考慮的是長(zhǎng)久之計(jì)，請(qǐng)不要使用垃圾郵件。
As an online market workers, your reputation is very important assets. And send spam is the fastest way to destroy it. If you're thinking about a long-term strategy, please do not use junk mail.
誤區(qū)六(Error six)：
忘記了營銷是成功的關(guān)鍵如果你不告訴別人，即使你的產(chǎn)品是世界上好的，你也賣不出去。沒有廣告就沒有潛在客戶，沒有潛在客戶就無法銷售，這看上去是最普通的常識(shí)，但也是最普遍的誤區(qū)。
Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls.
要想在生意上獲得成功，你只需完成兩件事。首先，你要開發(fā)出一個(gè)有利可圖的商業(yè)模式。除非你的產(chǎn)品或服務(wù)被證明是有價(jià)值的并且你的銷售方式可能使你獲利，其它任何東西都是不成熟的。不要在無用的東西上浪費(fèi)時(shí)間，試探是很重要的。當(dāng)你建立起可靠的商業(yè)模式以后，你就應(yīng)該將精力集中在推廣方面。如果你每次的銷售能賺10塊錢的話，那你只需要找到10萬個(gè)客戶就能賺100萬了。營銷是商務(wù)的血液。
To want to be a success in business, you only need to do two things. First, you need to develop a profitable business model. Unless your product or service is proof is of value and you may make you sales profit, any other things are not mature. Don't waste time on useless things, test is very important. When you set up reliable business model later, you should be focused on promotion. If every time you sales can make $10 words, you only need to find the 100000 customers can make 1 million....... Marketing is the business of the blood.
誤區(qū)七(Error seven)：
想不努力就能發(fā)財(cái)這一條不限于互聯(lián)網(wǎng)領(lǐng)域，而其危險(xiǎn)性也是一樣的。無論是網(wǎng)上還是網(wǎng)下，賺錢容易，但你必須要付出勞動(dòng)。一個(gè)成功的商業(yè)模式不是一朝一夕就能形成的，它是你熬了多少個(gè)夜晚才完成的。如果有人說要教你一種無需努力就能賺錢的方法，趕快跑吧，越快越好。
Don't think efforts to get rich this a not limited to Internet field, and the risk is the same. Whether online or offline, to make money, but you have to pay a labor. A successful business model can be formed overnight, it is you stayed up how many night to finish. If someone says to want to teach you a effort can make money of method, run it, the sooner the better.
想快速發(fā)財(cái)致富的心理在網(wǎng)上似乎特別流行。但事實(shí)是沒有任何一個(gè)普通人能辦到這點(diǎn)。跟隨這種騙局的結(jié)果只是耽誤真正的成功罷了?？禳c(diǎn)接受現(xiàn)實(shí)吧：世上沒有免費(fèi)的午餐！
Want to quickly get rich psychological in online seems to be particularly popular. But the fact is no ordinary people can do that. Follow the fraud results only delay the true success just. Hurry up to accept it, : there is no free lunch!
我實(shí)在想不通為什么迅速發(fā)財(cái)?shù)男睦碓诨ヂ?lián)網(wǎng)上會(huì)這么普遍，但我只知道一件事，那就是在網(wǎng)上賺錢沒有秘密，只要努力一些，再加上一點(diǎn)堅(jiān)韌不拔，幾乎任何人都能成功。
I really can't imagine why get rich quick psychology in the Internet will so common, but I only know one thing, that is not to make money online in secret, as long as effort some, plus a bit perseverance, almost anyone can be successful.
誤區(qū)八(Error eight)：
不理解互聯(lián)網(wǎng)的真正威力互聯(lián)網(wǎng)是一個(gè)交流工具，它就是為此而建的。你可以大限度地利用它。它是有史以來最方便、最廉價(jià)的將商務(wù)信息傳達(dá)到目標(biāo)受眾的方式。
Do not understand the Internet the true power of the Internet is a communication tool, it is built for this. You can maximize the use of it. It is the most convenient, the most cheap will communicate to the business information of the target audience way.
你可以利用互聯(lián)網(wǎng)的力量觸及遍及全球的大量客戶。你還可以為客戶提供傳統(tǒng)方式所無法比擬的客戶服務(wù)。此外，你還可以利用互聯(lián)網(wǎng)收集信息、研究競(jìng)爭(zhēng)對(duì)手及與他人聯(lián)絡(luò)。

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