程構(gòu)建血脈，細(xì)節(jié)決定成敗。
Cheng building blood, detail decides success or failure.
SEO優(yōu)化是網(wǎng)站優(yōu)化的全部嗎？答案是否定的，網(wǎng)站優(yōu)化的全部，我這邊可以給大家一個(gè)公式（SEO+UEO+SMO+SSO=網(wǎng)站優(yōu)化），大家進(jìn)行考核比較，希望對SEOer愛好者一些幫助。
SEO optimization is website optimization of all? The answer is no, site optimization of all, my side could give everybody a formula (SEO + UEO + SMO + SSO = site optimization), you compare assessment, and I hope to SEOer lovers some help.
關(guān)于網(wǎng)站優(yōu)化公式的相關(guān)字母解釋：
About web site optimization formula of relevant letters explanation:
SEO = 搜索引擎優(yōu)化（Search Engine Optimization）
UEO = 用戶體驗(yàn)優(yōu)化（user experience Optimization）
SMO = 社會化媒體優(yōu)化（Social media optimization）
SSO = 銷售服務(wù)優(yōu)化（Sales Service Optiministic）
大家要知道seo優(yōu)化的只是網(wǎng)站建設(shè)的一個(gè)點(diǎn)，并不是網(wǎng)站優(yōu)化的全部。網(wǎng)站優(yōu)化涉及到UEO，SMO等等一些元素，它是一個(gè)整體，所連接起來就是一個(gè)流程。而這流程的每一個(gè)細(xì)節(jié)決定網(wǎng)站優(yōu)化是否是一個(gè)成功的舉措。
Everybody wants to know the optimization of the website of seo is just a point, and not all of the web site optimization. Website optimization involves UEO, SMO and so on some elements, it is a whole, connects is a process. And this process every detail to determine the optimization is a successful move.
現(xiàn)在很多微博都在轉(zhuǎn)播，seo+UEO才算得上真正的網(wǎng)站優(yōu)化，這里我想把網(wǎng)站優(yōu)化這一概念賦予些元素和更多的思想進(jìn)去，并把焦點(diǎn)放在產(chǎn)品/服務(wù)的增值或者說企業(yè)ROI投資回報(bào)上。
Now many micro bo all at the broadcast, seo + UEO it hardly is the real website optimization, here I want to put this concept website optimization to some elements and more thoughts in, and focus on the product/service of the value of the enterprise or the investment return ROI.
SEO更多注重引擎優(yōu)化，架構(gòu)優(yōu)化，外部優(yōu)化等帶來的流量，UEO側(cè)更多粘住這些流量，讓顧客能夠快速，精準(zhǔn)，友好地得到自己想要了解的，想要得到的東西。Ueo還包括一點(diǎn)SMO（社會媒體優(yōu)化），SMO也可以劃分成優(yōu)化的一個(gè)大點(diǎn)。UEO如果說粘住流量，那么SMO可以說把這些流量口碑似的分享出去，實(shí)現(xiàn)流量增值。這里加上一個(gè)元素SSO（sales service optiministic），我們可以把它稱為：銷售服務(wù)優(yōu)化。
SEO more attention to engine optimization, structure optimization, external optimization brings flow, UEO side more stick to these flow, let the customer can fast, accurate, friendly to get your want to know, want to get things. Ueo also includes a little SMO (social media optimization), SMO can also be divided into optimization of a larger. UEO if stuck flow, then the flow SMO can say word-of-mouth share out though, realize flow value. Here with an element SSO (sales service optiministic), we may call it: sales service optimization.
流量是大家最為關(guān)注的地方，我們從流量去了解這么一個(gè)流程。流量來了，那么需要留住它，然后不斷擴(kuò)大流量，在這期間持續(xù)不斷創(chuàng)造有價(jià)值的流量。網(wǎng)站優(yōu)化的最終就是取得投入產(chǎn)出的回報(bào)。
Flow is the most attention all the place, we from the flow to understand such a process. Flow, so need to keep it, then continuously expand the flow, during which continue to create valuable flow. Website optimization is to achieve the ultimate input-output returns.
我舉個(gè)例，一個(gè)游樂場所，從內(nèi)部設(shè)施完備架構(gòu)和外部的基本宣傳功夫做好了，那么很多玩家就給吸引或者自己找上門來了，把游樂場內(nèi)部游樂設(shè)施，功能指示等，溫馨提示等給游客，游客了解一些新玩意，有目的，興趣玩游樂設(shè)備。另外給他們一些優(yōu)惠券，介紹券等等讓他們介紹朋友過來后，或者下一次再來會有打折的一些優(yōu)惠以此一個(gè)類似口碑營銷來宣傳帶動回頭客和擴(kuò)展玩客源。在這些流程里面客服服務(wù)一定得到位，一定得做好。可能前面已經(jīng)做了大量的功夫，很多玩客已經(jīng)已經(jīng)進(jìn)來湊熱鬧了，我們就應(yīng)該更好的服務(wù)好游客，讓游客更好的了解，玩得開心，然后讓他們再一次或者介紹一些朋友過來，以這樣持續(xù)創(chuàng)造價(jià)值，產(chǎn)生回報(bào)。
I, for example, a amusement place, from the internal structure and external complete facilities of the basic propaganda kung fu ready, then a lot of the players just to attract or seek to come, the playground internal amusement facilities, such as function indicators, such as warm reminder to tourists, visitors understand new things, have a purpose, interested in playing amusement equipment. In addition to give them some coupons, coupons, etc. Let them introduced introduced friends come over, or the next time again will offer a discount to some of the favorable a similar to promote the mouth marketing drive and the expansion of repeat play the passengers. In these processes inside service must get a customer service, must do well. Front may have done a tremendous effort, many play guest have already have come in to join in the fun, we should better service good tourists, let the visitor to better understand, have a good time, and then let them again or introduce some friends over to such continued to create value, yielding results.
網(wǎng)站優(yōu)化做了90%的東西，最后卻只有10%優(yōu)化決定你的網(wǎng)站優(yōu)化是否成功，所以別忽略那怕只有10%的工作。這就是銷售服務(wù)優(yōu)化，目前大多數(shù)的一些b2c商城，企業(yè)平臺，門戶平臺，還是團(tuán)購平臺大部分都存在這種問題，因?yàn)槲野l(fā)現(xiàn)也的確大多數(shù)的企業(yè)都有這么一個(gè)通病，無法留住客戶，無法持續(xù)創(chuàng)造價(jià)值，希望這篇文章能給企業(yè)對網(wǎng)站優(yōu)化新概念詮釋的理解。
The website optimization 90% of things, the last is only 10% of your website optimization optimization decision whether success, so don't ignore the fear of only 10% of the work. This is the sales service optimization, some of the most current b2c mall, enterprise platform, portal platform, or bulk order platform there are such problems most, because I found that does most of the enterprise as a common failing, can't keep customers, not last creation value, hope this paper can give enterprise to site optimization new concept interpretation of understanding.
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