所以營銷型網(wǎng)站建設(shè)首先要解決網(wǎng)站的搜索引擎問題，也可以理解為搜索引擎優(yōu)化。在企業(yè)網(wǎng)站建設(shè)設(shè)規(guī)劃中，搜索引擎優(yōu)化工作是基礎(chǔ)和長期的工作，從企業(yè)網(wǎng)站建設(shè)的前期規(guī)劃階段就必須開始進(jìn)行，而且必須要貫穿于企業(yè)網(wǎng)站的制作和后期運營過程。那么關(guān)于營銷型網(wǎng)站的誤區(qū)都有那幾點，我們來看一下。
So the marketing type site must first solve the problem of search engine website, also can be understood as a search engine optimization. In the marketing type site planning, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website construction must begin, production and post operation process and must be throughout the enterprise website. Then the myths about the marketing website have the points, we look at.
1、技術(shù)和模式是手段，而不是目的，它們都是為營銷結(jié)果服務(wù)的。并不是一個網(wǎng)站把所有最新、好的技術(shù)和模式用上就能達(dá)到您的效果，這樣除了大量成本的浪費外，得到的或許是一個不倫不類的東西。網(wǎng)站方案并不僅是提出新模式或新技術(shù)，而在于把這些新模式和新技術(shù)充分應(yīng)用到一個企業(yè)能實際使用獲得效益的產(chǎn)品中，真正幫助客戶利用互聯(lián)網(wǎng)來創(chuàng)造價值。
Technology and pattern is the means, not the aim, they are for the service marketing. Is not a website all the latest, the best technology and mode can reach your effect, so in addition to a large number of the cost of waste, obtained may be a neither fish nor fowl. Site plan and is not only a new models or new technology, but in the new pattern and new technology fully applied to the actual use of an enterprise can obtain benefits of products, really help customers use the Internet to create value.
2、營銷型網(wǎng)站建設(shè)對網(wǎng)絡(luò)服務(wù)商的要求極高，如果您發(fā)現(xiàn)一個網(wǎng)絡(luò)服務(wù)商連自己的網(wǎng)站都無法達(dá)到網(wǎng)絡(luò)營銷的要求，那您可一定得謹(jǐn)慎了。因為目前在西安真正深入研究網(wǎng)絡(luò)營銷的公司并不多，很多公司連自己的網(wǎng)站都只是個擺設(shè)，由此可以推斷他們?yōu)槟峁┑?a href="http://www.rwnh.cn/" target="_blank">網(wǎng)站建設(shè)服務(wù)肯定也會有很多的問題，這或許會嚴(yán)重傷害您對網(wǎng)絡(luò)營銷的信心。
High requirements on the network service provider marketing type website construction, if you find a network service providers own site don't meet the requirements of network marketing, you must be careful. Because at present in Xi'an real in-depth study of network marketing companies are not many, many companies even own website is just a decoration, it can be inferred that they offer website construction service will certainly have a lot of problems, which may seriously damage your network marketing confidence.
3、營銷型網(wǎng)站并不等同于網(wǎng)絡(luò)營銷，它只是網(wǎng)絡(luò)營銷的基礎(chǔ)和體現(xiàn)，也就是說只有按照該標(biāo)準(zhǔn)建立起來的網(wǎng)站才有利于您開展網(wǎng)絡(luò)營銷活動，而對網(wǎng)站的維護(hù)、更新及運營也是非常重要的。
Marketing type site is not equal to the network marketing, it is the foundation of network marketing and embody, that is only established in accordance with the standard website can help you develop the network marketing activities, and maintain, update and operation of the site is also very important.
4、合理的美工設(shè)計將讓您的網(wǎng)站更加得到用戶的信任和青睞，事情也證明，用戶基本都是通過5秒感受來決定是否繼續(xù)瀏覽和關(guān)注您的網(wǎng)站內(nèi)容。但是千萬別一味的追求美觀。
Art design will make your site more user's trust and favor, it also proves that, the user through basic 5 seconds to decide whether to continue browsing experience and pay attention to your web site content. But don't blindly pursue beauty.
5、很多客戶容易被誤導(dǎo)后走入極端，很多客戶會為了SEO而拋開了用戶的感受，整個版面充滿了密密麻麻的信息，確實很多信息對用戶來說是很有價值的，而且這個網(wǎng)站也深受搜索引擎的青睞并給予了很高的排名。但是作為用戶，即使再多的用戶，我想他們在瀏覽這樣的網(wǎng)站時也很難產(chǎn)生好感和購買欲望，當(dāng)一個網(wǎng)站充滿各種各樣的重點版塊之后的結(jié)果就是毫無重點。所以，網(wǎng)絡(luò)營銷不能極端的去強調(diào)某一方面，我們需要做好每個細(xì)節(jié)。
Many customers are easily misled into the extreme, many customers will order SEO and set aside the feeling of the users, the whole space is filled with densely packed information, do a lot of information is valuable to users, and the site by the search engine's favor and give a high ranking. But as the user, even if many users, I think they're browsing this site is also very difficult to produce and purchase desire, when the key sections of a website is full of all kinds of results is no key. Therefore, the network marketing is not extreme to emphasize one aspect, we need to make every detail.
營銷型企業(yè)網(wǎng)站建設(shè)其實是互聯(lián)網(wǎng)絡(luò)發(fā)展的一個必然產(chǎn)物，隨著技術(shù)的革新、大量互聯(lián)網(wǎng)絡(luò)用戶的培養(yǎng)和崛起、消費觀念和習(xí)慣的轉(zhuǎn)變等等，人們對網(wǎng)絡(luò)的依賴越來越強、要求也越來越高。由于互聯(lián)網(wǎng)絡(luò)的發(fā)展給人們帶來了巨大的商機，所以網(wǎng)站之間的競爭也體現(xiàn)得越來越強烈，運用新型、有效的營銷模式和手段，在每一個細(xì)節(jié)做到更好就成為企業(yè)網(wǎng)站的必然選擇，只能這樣，我們才能超越競爭對手、才能獲得更多用戶。
Marketing type enterprise website construction is an inevitable outcome of the development of Internet, with the cultivation of technology innovation, lots of Internet users and the rise, consumer attitudes and habits change, and so on, people increasingly rely on the network, are increasingly high requirements. With the development of the Internet has brought enormous business opportunities to the people, so the competition between sites also manifests itself more and more, using the model, the effective marketing mode and means, in every detail do better has become the inevitable choice, the enterprise website can do, we can go beyond the competitors, in order to get more users.