策劃要領(lǐng)(Planning essentials)
例：建筑陶瓷、衛(wèi)生潔具是同人們家庭生活息息相關(guān)的產(chǎn)品。網(wǎng)站建設(shè)現(xiàn)代白領(lǐng)和家裝DIY一族非常關(guān)心家庭裝潢用品，許多已經(jīng)習(xí)慣通過互聯(lián)網(wǎng)進(jìn)行產(chǎn)品搜索、對比和選配，因此該類企業(yè)上網(wǎng)顯得尤為必要。建筑陶瓷、衛(wèi)生潔具產(chǎn)品型號品種繁多，性能參數(shù)復(fù)雜難記，行業(yè)內(nèi)企業(yè)應(yīng)當(dāng)注重在企業(yè)網(wǎng)站上強(qiáng)化企業(yè)品牌形象，通過網(wǎng)上品牌宣傳與競爭樹立企業(yè)的系列產(chǎn)品形象，強(qiáng)化目標(biāo)訪問群或潛在消費(fèi)者的品牌意識，促進(jìn)一體化采購。
Example: building ceramic, sanitary ware is closely related to people with family life of products. Gansu website construction and modern white-collar gens very concerned about domestic outfit DIY home decoration products, many have already been used on the Internet search, contrast and selecting the product, so the Internet enterprises is necessary. Building ceramic, sanitary ware products type variety, performance parameters complex hard to remember, within the industry enterprise shall pay more attention to in the enterprise web site the aggrandizement on the enterprise brand image, through online brand publicity and competition of setting up the enterprise image series products, and to strengthen the target group, or visit the potential consumer brand awareness, promote integration purchasing.
提供方便的產(chǎn)品搭配效果展示和產(chǎn)品選購指南。網(wǎng)站策劃要以終端客戶和專業(yè)人士為企業(yè)網(wǎng)站的主要目標(biāo)訪問群，為他們提供方便的服務(wù)。
Provide convenient products show and tie-in effect of choose and buy products guide. Web site planning to end customers and professional enterprise web site for the main goal of the visit group, provide them with convenient services.
設(shè)計(jì)制作(design)
隨著技術(shù)和網(wǎng)絡(luò)社會影響力的發(fā)展，網(wǎng)頁的藝術(shù)設(shè)計(jì)，日益被網(wǎng)站建設(shè)者所注重，對其要求也越來越高。網(wǎng)站建設(shè)越來越接近于一門藝術(shù)而不僅僅是一項(xiàng)技術(shù)。于是，大量以前被忽略的藝術(shù)原則被采用，當(dāng)然，也包括很多新的多媒體技術(shù)被運(yùn)用。對于潔具行業(yè)的企業(yè)網(wǎng)站而言，其設(shè)計(jì)風(fēng)格應(yīng)當(dāng)同企業(yè)VI規(guī)范相一致，并突出潔具行業(yè)特色，整體應(yīng)以清爽、潔凈為基調(diào)。
As technology and the development of the network social influence, the art of web page design, increasingly website builders to notice, the requirements of more and more is also high. Website construction more and more close to an art is not just a technology. So, a lot of previously neglected art principle was adopted, and, of course, also includes a new multimedia technology be used. To clean the industry enterprise website is concerned, its design style should be consistent with the enterprise VI standard and highlight the sanitary ware industry characteristics, and the overall should with relaxed, clean for fundamental key.
品牌和產(chǎn)品是網(wǎng)站的兩大主題，在產(chǎn)品展示設(shè)計(jì)上，應(yīng)注重突出整體裝飾效果展示，用整體環(huán)境裝飾和產(chǎn)品選配來體現(xiàn)產(chǎn)品特色；具體頁面設(shè)計(jì)與制作應(yīng)當(dāng)注意在合理“場合”與“位置”進(jìn)行品牌（LOGO）的展示或闡述，增加出現(xiàn)的頻次和表現(xiàn)手法，加深訪問者的視覺印象。
Brand and product is two themes of the website, in product exhibition design, should pay attention to highlight the whole display adornment effect, with the overall environmental adornment and product selection to reflect the product characteristics; The specific page design and production in attention shall be paid to the reasonable "occasions" and "location" brand (LOGO) display or paper, increase the present frequency of and the technique of expression, deepen the visitors visual impression.
技術(shù)應(yīng)用(Technology application)
使用產(chǎn)品動(dòng)態(tài)展示技術(shù)，適用于多種類、多型號的產(chǎn)品展示，條理清晰，方便更新與維護(hù)。在產(chǎn)品展示上，可使用多種表現(xiàn)手段如FLASH、視頻、360全景等技術(shù)，加深產(chǎn)品的展示力度，使訪問者對于企業(yè)產(chǎn)品有更深的感性認(rèn)識。
Use the product dynamic display technology, applied to many kinds, many models of the products show, a clear and organized, convenient maintenance and update. In product exhibition, can use a variety of performance means such as FLASH, video, 360 panorama technology, deepen product exhibition efforts to enable visitors to enterprise products are deeper perceptual knowledge.
域名(Domain name)
域名是一個(gè)很關(guān)鍵的部分，好多企業(yè)受限于網(wǎng)絡(luò)公司，被網(wǎng)絡(luò)公司牽著鼻子走，就是因?yàn)橛蛎莆赵诰W(wǎng)絡(luò)公司手里，企業(yè)要想繼續(xù)使用這個(gè)域名，就必須跟這家網(wǎng)絡(luò)公司合作。因此如果企業(yè)準(zhǔn)備要把網(wǎng)站長期做下去，尤其是能夠注冊到一個(gè)和公司有關(guān)的好域名時(shí)，盡量自己注冊，可以找相關(guān)IDC服務(wù)商注冊，推薦萬網(wǎng)或者新網(wǎng)，當(dāng)然這個(gè)費(fèi)用比一般網(wǎng)絡(luò)公司要貴點(diǎn)?，F(xiàn)在大部分網(wǎng)絡(luò)公司都會做網(wǎng)站送域名、空間。如果你不想另外自己注冊的話，那一定要網(wǎng)絡(luò)公司保證域名的所有權(quán)是你的，并且出示相關(guān)證書，這個(gè)網(wǎng)上可以下的到。查詢域名所有權(quán)可以到萬網(wǎng)查詢，關(guān)鍵是所有權(quán)的聯(lián)系人、地址方式都要是你的，其他可以是網(wǎng)絡(luò)公司的，網(wǎng)絡(luò)公司可以幫你進(jìn)行域名管理。
Domain name is a key part of, a lot of enterprise is limited by the network company, be network company to the nose, just because of the domain name in network company hand grasp, the enterprises must want to continue to use the domain name, will need to be with the network company. So if businesses are ready to put the site down long-term do, especially can register to a good domain name and company about when you register as far as possible, can look for relevant IDC services registered, nets or recommend these, of course, the cost than general network company to your point. Now most of the network company will do website sent a domain name, space. If you don't want to other registered their words, that must ensure that the ownership of the domain name network company is you, and to produce relevant certificate, the Internet can. Inquires ownership can be nets of inquires to domain name, and the key is ownership of the contact, address the way if you, the other can be networks, network company can help you for the domain name manager.
這里需要了解的一點(diǎn)知識就是目前國際域名.com的域名保護(hù)期為75天左右，國內(nèi)域名.cn的域名為16天左右。也就是說你在一家網(wǎng)絡(luò)公司注冊了域名，等第二年域名到期你不想在這家續(xù)費(fèi)，而找另外一家是不可以的，除非等到域名保護(hù)期結(jié)束后在另外一家網(wǎng)絡(luò)公司注冊。當(dāng)然你可以直接找萬網(wǎng)或者新網(wǎng)續(xù)費(fèi)，不過這個(gè)價(jià)格要比一般網(wǎng)絡(luò)貴幾十塊。
Here is a little knowledge of the need to know the international domain name. Com the domain name protection for 75 days or so, the domestic domain name. Cn domain name for 16 days or so. That is your company registered in a network domain names, domain name waiting two years due you don't want to in the renewal, and find another is not possible, until after the domain name protection in another network company registration. Of course, you can get a nets or one a renewal, but the price than general network your a few.
空間(space)
網(wǎng)站空間就是主要分虛擬主機(jī)和服務(wù)器兩種，具體兩者有什么區(qū)別可以參看下這個(gè)帖子“虛擬主機(jī)和服務(wù)器有什么區(qū)別”。目前大部分企業(yè)采用的主要就是虛擬主機(jī)。對于虛擬主機(jī)跟網(wǎng)站有關(guān)的你主要需要了解以下幾個(gè)方面：首先你要明確你的空間是什么線路，一般上海這邊開的空間都是電信的，這個(gè)主要跟你面對的客戶區(qū)域有關(guān)，如果你的客戶是全國性的，好采用雙線電信、網(wǎng)通空間，其次就是明確網(wǎng)絡(luò)公司給你開的實(shí)際空間大小，不少公司承諾給你開兩百兆甚至三百兆以上的空間，你要留個(gè)心眼，一般來說對于一個(gè)普通企業(yè)網(wǎng)站100M的空間基本夠用了，一般網(wǎng)站本身程序加一起不會超過20M，剩下近80M的空間基本能放下400張左右200k大小的圖片，因此，100M相對來說夠用了。第一年一般都是贈送的，你可能覺得開多少都無所謂，但是第二年空間是要續(xù)費(fèi)的噢。那么怎么判斷空間實(shí)際大小的，一般的方法是向網(wǎng)絡(luò)公司索要空間FTPmiami及管理地址，這樣能清楚的看到空間的使用情況，還有一個(gè)小方法就是加一個(gè)能查看各個(gè)文件夾占用空間大小的小程序，不過估計(jì)網(wǎng)絡(luò)公司一般不會這么做。
Web space is the main points and virtual host server two, what is the difference between specific both see this post "virtual host server and what is the difference between". Now most of the major enterprise is virtual host. For virtual host site of the main relevant with you need to know about the following several aspects: first you clear your space is what line, general Shanghai here open space is telecom, the main with you in the face of the client area, if your client is a national, had better use double telecom, netcom space, followed by clear network company open to you the actual size of space, many company commitment to open a two hundred million or even three hundred million more space, do you want to leave a heart, generally for a common enterprise web site 100 M space basic will be enough, general the site itself, with no more than 20 program together M, left nearly 80 M space can put down about 400 copies basic 200 k size picture, therefore, 100 M relatively will be enough. The first year is usually given, you may feel that it doesn't matter how much open, but the next year is to a renewal of the space: oh. So how do you determine the space of the actual size, the general method is to ask for space FTPmiami network company and management address that can clearly see the use of space, and a small method is to add a can check each folder take up the space is the size of a small program, but estimates that network company usually won't do that.
程序(program)
一般來講，網(wǎng)絡(luò)公司在做好網(wǎng)站驗(yàn)收完畢后應(yīng)該把源碼刻錄成光盤CD或其他媒介交予客戶保存，但是如果客戶不提出的話網(wǎng)絡(luò)公司一般不會主動(dòng)提供，因?yàn)樵创a在網(wǎng)絡(luò)公司手里，能增加它第二年要你繼續(xù)續(xù)費(fèi)的籌碼，因?yàn)槟憧蛻羝髽I(yè)不續(xù)費(fèi)，網(wǎng)站就不會有了，而企業(yè)客戶有了源碼，第二年完全可以另外買空間，然后域名重新做下解析就可以了。當(dāng)然，第二年如果確定要換網(wǎng)絡(luò)公司，建議到期前一個(gè)月把最新網(wǎng)上的程序通過FTP下載下來備用。
Generally speaking, the network company for web site after the source code should be accepted into CD burning a CD or other media to keep customers, but if the customer does not put forward the general can't active words network provide, because the source in the network company hand, can increase it to you to continue in the second year of the renewal chips, because your client enterprises not a renewal, the website will not have, and enterprise customers have the source, the second years can also buy space, and then back to the domain name under analytical. Of course, the second years if sure you want to change the network company, suggest a month before the expiry of the latest online program through the FTP download down. Set aside.
如果以上三點(diǎn)能確認(rèn)下來，基本上能大限度的保護(hù)自己的利益了。不過這里也要奉勸一些企業(yè)客戶，網(wǎng)站制作畢竟是屬于設(shè)計(jì)類的東西，不像其他商品的一樣價(jià)值具有明確性，因此不要一味的還價(jià)，不然最終害的可能是自己。
If the above three can confirm that down, basically can maximum limit to protect our interests. But here also would advise some corporate customers, the website production after all is to belong to design kind thing, not like other commodities like the value has clarity, so don't blindly bargain, otherwise the final against a possible.
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