網(wǎng)站制作的核心關(guān)鍵是如何發(fā)現(xiàn)潛在客戶并有效的轉(zhuǎn)化為合作客戶，這里提到有效的轉(zhuǎn)化也就是說找到的客戶不一定會(huì)選用我們的產(chǎn)品或者服務(wù)，成為了我們的客戶的轉(zhuǎn)化才是有效的轉(zhuǎn)化，那么在競(jìng)爭(zhēng)如此激烈的網(wǎng)絡(luò)時(shí)代，我們?cè)撛趺慈ネ诰驖撛诳蛻舨⑻岣呶覀兙W(wǎng)站的轉(zhuǎn)化率呢?關(guān)鍵之一就是提高網(wǎng)站的可用性。
Key production site is how to find potential customers and effective transformation for clients, mention the effective conversion is to find the customer may not use our products or services, has become the transformation of our customers is the effective conversion, then such a fierce competition in the network era, we should how to develop potential customers and improve our website conversion rate? The key is to improve the website usability.
對(duì)于網(wǎng)站來說，可用性是指用戶能否有效地找到所需的信息或完成他的任務(wù)，效率如何以及是否讓人有愉快滿意的感受。如果網(wǎng)站可用性較差，會(huì)浪費(fèi)用戶的時(shí)間，大大降低網(wǎng)站的回頭訪問率，這對(duì)營銷型網(wǎng)站建設(shè)的生存是一個(gè)至關(guān)重要的問題。因此，為網(wǎng)站開發(fā)人員提供可用性改善建議和改進(jìn)工具是十分必要的。
To website, usability refers to the user can effectively find the required information or complete his task, the efficiency of how and whether to let people have a feeling of satisfaction. If the website usability is poor, would be a waste of time for the user, greatly reduce the site back to visit rate, the construction of marketing type website survival is a crucial problem. Therefore, for web site developers suggestions for improvement and improved usability tool is very necessary.
如何知道訪客是否喜歡你的網(wǎng)站?借助可用性檢測(cè)工具追蹤用戶行為可以回答這個(gè)問題。跟蹤到的數(shù)據(jù)可以給你提供精確的信息，讓你知道用戶喜歡你網(wǎng)站的什么地方，哪些區(qū)域是最突出，哪些地方是用戶最容易忽略的。不要小看這些收集到的數(shù)據(jù)，因?yàn)檫@些數(shù)據(jù)可以幫助你有效的提高網(wǎng)站的點(diǎn)擊率和轉(zhuǎn)化率。
How to know whether the visitors like your website? Track user behavior can answer this question with the aid of usability testing tool. Tracking the data you can provide accurate information, let you know where your users like site, which area is the most prominent, where users are most easily overlooked. Do not belittle these collected data, because the data can help you improve the site click rate and conversion rate.
改善您的網(wǎng)站不要挑時(shí)間，當(dāng)你發(fā)現(xiàn)你的網(wǎng)站吸引不了多少訪客的時(shí)候，就應(yīng)該立即行動(dòng)了。 這里收集了很多非常好的工具，通過不同的方法追蹤用戶的行為并提供給你改進(jìn)網(wǎng)站可用性的建議。它們中有些可能不是免費(fèi)的，但一個(gè)好的回報(bào)是值得去付出的。 為大家獵取所需的工具是一件開心又很有意義的事情!
Improve your web site do not pick the time, when you find your site doesn't attract many visitors, we should act immediately. Collected here are a lot of very good tool, tracking the user through different methods of behavior and to provide improved usability advice to you. Some of them may not be free, but a good return is worth to pay. Required for all hunting tool is a happy and meaningful things!
Userfly
Userfly可以提供免費(fèi)的網(wǎng)頁訪客動(dòng)作記錄服務(wù)。只需要在網(wǎng)頁中添加一段簡單的Javascript代碼，就可以記錄訪客從打開該網(wǎng)頁到關(guān)閉整個(gè)過程中的動(dòng)作。Userfly能夠記錄的內(nèi)容包括鼠標(biāo)的移動(dòng)、點(diǎn)擊以及鍵盤輸入等動(dòng)作。對(duì)于網(wǎng)站擁有者來說，Userfly可以很方便的對(duì)用戶行為進(jìn)行檢測(cè)和分析，通過A/B Testing等方法為網(wǎng)站UI/UE提供非常有價(jià)值的信息。
Userfly can provide webpage visitors action recording service free of charge. Just need to add a simple Javascript code in a webpage, you can record the visitor from open the webpage to shut down the entire process of action. Userfly can record includes the movement of the mouse and keyboard input, click action. For the website owner, Userfly can be used to detect and analyze user behavior, by A/B Testing methods provide very valuable information for the web site UI/UE.
Attention Wizard
Attention Wizard是一個(gè)視覺工具，它可以幫助您提高轉(zhuǎn)換率，輕松地識(shí)別目標(biāo)網(wǎng)頁存在的問題。 Attention Wizard用高級(jí)人工智能算法來模擬人類視線的軌跡和聚焦點(diǎn)。Attention Wizard能夠立刻對(duì)你提交的網(wǎng)頁樣本進(jìn)行處理并生成“眼球軌跡熱力圖”。這個(gè)“熱力圖”可以預(yù)測(cè)你網(wǎng)站的訪問者在最初的幾秒內(nèi)是如何瀏覽的。 生成的結(jié)果中，有75%都是通過眼睛跟蹤和鼠標(biāo)跟蹤來完成的。Attention Wizard有簡易版、高級(jí)版和終極版三個(gè)版本。
Attention Wizard is a visual tool, it can help you improve your conversion rate, easy to identify the target webpage problems. Attention Wizard using advanced artificial intelligent algorithm to simulate human vision track and focus. Attention Wizard can immediately to your submission webpage samples for processing and generating “ eye tracking heat map ”. This “ heat map ” can predict the visitors of your site in the first few seconds are how to browse. The results, 75% are to be completed by the eye tracking and mouse tracking. Attention Wizard there are simple, premium and ultimate edition three edition.
ClickDensity
一個(gè)完整的可用性工具包，通過從訪客那里獲取的實(shí)時(shí)數(shù)據(jù)來改善網(wǎng)站內(nèi)容結(jié)構(gòu)，優(yōu)化鏈接和廣告的投放位置，分析和提高網(wǎng)站的粘性。 它將告訴你訪客究竟在何處點(diǎn)擊。
A complete availability toolkit, to improve site content structure through the real-time data acquisition from the visitors there, optimize the links and advertising position, analyze and improve the site sticky. It will tell you exactly where to click.
注冊(cè)之后，把網(wǎng)站提供的一段Javascript代碼加入到你的網(wǎng)站中即可，當(dāng)用戶訪問網(wǎng)站的時(shí)候，一個(gè)小的附加文件會(huì)自動(dòng)下載用于傳輸用戶的點(diǎn)擊事件。該產(chǎn)品提供免費(fèi)試用版，可付費(fèi)升級(jí)到不同的高級(jí)版本。
After registration, put a piece of Javascript code websites provide added to your website, when users visit web site, a small additional file will automatically download for the transmission of the user's click event. The product offers a free trial, can pay to upgrade to premium versions.
Clicktale
它是對(duì)你的網(wǎng)站訪客瀏覽行為進(jìn)行分析的一個(gè)工具，以類似視頻的方式將訪問者在你的網(wǎng)站上進(jìn)行的操作全部記錄下來，你可以在線觀看也可以下載到電腦上。利用ClickTale的訪客行為視頻記錄，可以幫你更好的布局你的網(wǎng)頁，給訪問者帶來更好的用戶體驗(yàn)進(jìn)而提升轉(zhuǎn)化率。 它還提供了實(shí)時(shí)監(jiān)控的性能分析，轉(zhuǎn)化分析，鏈接分析，先進(jìn)的過濾和市場(chǎng)分析。
It is a tool for your site visitors browsing behavior were analyzed in a similar way, video will visitors on your site operation are recorded, you can watch online can be downloaded to a computer. The visitor behavior video recording ClickTale webpage, you can help you better layout, give your visitors bring better user experience and improve the conversion rate. It also provides analysis, transformation and analysis, link analysis performance of real-time monitoring, filtering and market analysis of advanced.
Clixpy
Clixpy幾乎記錄了訪客的所有動(dòng)作，如鼠標(biāo)移動(dòng)，點(diǎn)擊，滾動(dòng)和表單輸入。 這些動(dòng)作對(duì)于定位用戶發(fā)現(xiàn)容易或者困難內(nèi)容，那些東西最吸引他們以及為什么用戶會(huì)離開網(wǎng)站有很大的幫助。這有助于優(yōu)化目標(biāo)網(wǎng)頁，并幫助您把訪問者轉(zhuǎn)化為客戶。
Clixpy recorded almost all action visitors, such as the mouse, click, scroll and the form input. The action for the location of the user finds it easy or difficult content, those things they attract the most and why users will leave the website has very great help. This helps to optimize the target webpage, and help your visitors into customers.
ChalkMark
Chalkmark可以讓你快速創(chuàng)建一個(gè)項(xiàng)目，在訪客中對(duì)界面原型進(jìn)行調(diào)查以了解用戶關(guān)注的焦點(diǎn)在哪，結(jié)果中可以查看每項(xiàng)任務(wù)的熱圖，并知道有多少用戶跳過了任務(wù)?？梢悦赓M(fèi)注冊(cè)，也可以按月或者年付費(fèi)到不限制任務(wù)數(shù)級(jí)別。
Chalkmark allows you to quickly create a project, the visitor to interface prototypes were investigated to understand the user's focus of attention in which, thermography can view each task results, and know how many users to skip the task. You can register for free, monthly or annual fee can not limit the number of levels to task.
ClickHeat
是GPL許可下的開源軟件，是一個(gè)很強(qiáng)大的JavaScript 庫，它可以幫你統(tǒng)計(jì)一個(gè)頁面上用戶點(diǎn)擊的熱度分布圖，支持中文顯示。
Is open source under the GPL license software, is a very powerful JavaScript library, it can help you statistics on a page the user clicks on the heat distribution, support Chinese display.
CrazyEgg
CrazyEgg能夠監(jiān)控一個(gè)頁面的所有點(diǎn)擊并能清楚的顯示頁面的點(diǎn)擊熱圖，可以相當(dāng)準(zhǔn)確地監(jiān)控所有頁面的點(diǎn)擊位置。
Click CrazyEgg to monitor all of a page and can display the page click the image clear, can monitor all pages are fairly accurate click position.
Mouseflow
通過視頻記錄和分析用戶的點(diǎn)擊和滾動(dòng)行為，生成鼠標(biāo)點(diǎn)擊和移動(dòng)熱圖，幫助你優(yōu)化目標(biāo)頁面和提高轉(zhuǎn)化率。
Through video recording and analysis of user click and scroll behavior, formation of mouse clicks and moving image, help you optimize the target page and improve the conversion rate.
4Q Online Survey
用戶是否對(duì)網(wǎng)站真正的滿意? 第四季的網(wǎng)上調(diào)查，一個(gè)免費(fèi)的解決方案，可以告訴你關(guān)于你網(wǎng)站的訪問者的詳細(xì)信息，例如用戶為什么訪問你的網(wǎng)站，是否以正確的操作方式完成任務(wù)，如果不是，會(huì)是原因是什么阻礙了他們。 這項(xiàng)調(diào)查可以在用戶中收集到大量的反饋。
If the user of the site really satisfied? Online survey in the fourth quarter, a free solution, can tell you details about your site visitors, such as why the user visits your site, whether the completion of tasks in the correct mode of operation, if not, would be what is hindering their. The findings in the user to collect a large number of feedback.
Concept Feedback
Concept Feedback通過在線的專業(yè)團(tuán)隊(duì)快速的對(duì)網(wǎng)站設(shè)計(jì)，可用性和營銷等方面提供反饋。320度社區(qū) www.320du.com kvesi對(duì)于公開的意見，團(tuán)隊(duì)中WEB方面的專業(yè)人員會(huì)給你一個(gè)整體的意見， 對(duì)于私密反饋，你可以邀請(qǐng)?zhí)囟▽＜姨峁┓答仯⒔M織出圖形化的結(jié)果。 專業(yè)的反饋來自于在設(shè)計(jì)，可用性和營銷領(lǐng)域的專家。
Concept Feedback through online professional team quickly on the website design, provide feedback, usability and marketing etc.. 320 community www.320du.com kvesi for public opinion, the team of WEB professionals will give you an overall opinion, for private feedback, you can invite the experts provide feedback, and organize the graphical results. Professional feedback from experts in the design, usability and marketing.
FeedbackArmy
你可以通過提交你網(wǎng)站的問題來獲得一個(gè)快速的可用性測(cè)試并得到10項(xiàng)反饋。不過，不要支付15美元，如果想得到50項(xiàng)反饋則需要55美元。
You can submit your web site to get a quick usability testing and 10 feedback. However, to pay $15 to do not, if you want to get the 50 feedback requires $55.
Feng GUI
Feng GUI通過模擬人的視覺在開始的5秒內(nèi)看到的東西來生成熱點(diǎn)圖，它為設(shè)計(jì)和開發(fā)人員提供了測(cè)試服務(wù)，通過分析觀察角度、品牌效益和預(yù)測(cè)效果。
Feng GUI simulation of human vision seen in the first 5 seconds of things to generate heat map, it provides testing services for design and development, through the analysis of point of view, the brand benefit and the forecast effect.
Five Second Test
通過匯集用戶在5秒內(nèi)回答的問題集來改善目標(biāo)網(wǎng)頁以讓訪客關(guān)注關(guān)鍵內(nèi)容。
Through collecting user in 5 seconds to answer the questions set to improve target webpage to allow visitors to focus on key content.
Google Site Search
在Google Site Search中，強(qiáng)化了企業(yè)網(wǎng)站的索引范圍;一個(gè)托管的搜索解決方案，可以呈現(xiàn)無廣告的搜索結(jié)果，提高網(wǎng)站的轉(zhuǎn)化率和銷售額，降低成本。
In the Google Site Search, enhanced the index range of enterprise website; a hosting search solution, can be rendered without advertising search results, to improve site conversion rate and sales, reduce costs.
Kampyle
Kampyle可以讓你在你的網(wǎng)站出現(xiàn)一個(gè)在線發(fā)送反饋信息的按鈕，點(diǎn)擊此按鈕可以彈出調(diào)查表，讓訪客可以反饋信息。Kampyle提供了反饋表單模板，你只需要簡單修改即可，另外Kampyle還提供了豐富的反饋統(tǒng)計(jì)功能。
Kampyle allows you to have an online sending feedback information button on your website, click this button to pop up the questionnaire, so that visitors can feedback information. Kampyle provides a feedback form template, you need only simple modifications, Kampyle also provides feedback statistical feature rich.
Loop 11
使用Loop 11可以很容易的創(chuàng)建一個(gè)專業(yè)的可用性測(cè)試，收集反饋并及時(shí)的得到可用性的量化數(shù)據(jù)，然后立即看到結(jié)果。 支持超過40種語言。
The use of Loop 11 can easily create a professional usability testing, collect feedback and timely data availability, then immediately see the results. Support for over 40 languages.
OpenHallway
OpenHallway記錄用戶在遠(yuǎn)程或本地的可用性數(shù)據(jù)。用戶的屏幕和語音會(huì)被記錄并被上傳到您的帳戶。
OpenHallway records the user in the availability of data remote or local. The user's screen and voice will be recorded and uploaded to your account.
Silverback
一個(gè)用于設(shè)計(jì)人員和開發(fā)人員通過捕獲屏幕活動(dòng)來進(jìn)行可用性測(cè)試的軟件，可以記錄測(cè)試者的表情和聲音，有批量導(dǎo)出功能并可以標(biāo)示出任何值得注意的時(shí)刻。
One for the designers and developers to capture screen activity to conduct usability testing software, can record the test look and sound, a batch export function and can identify any note moment.
Site Tuners
它通過指導(dǎo)你了解在目標(biāo)網(wǎng)頁中存在的轉(zhuǎn)化率問題并回答您的具體的轉(zhuǎn)換相關(guān)的問題。通過優(yōu)化目標(biāo)網(wǎng)頁快速而簡便的獲得好的轉(zhuǎn)換率。
It guides you understand the conversion exists in the target webpage rate during the question and answer your specific conversion related problems. By optimizing the target webpage quickly and easily get the best conversion rate.
TechSmith
TechSmith是世界的為個(gè)人和專業(yè)領(lǐng)域提供屏幕捕獲和錄制軟件的供應(yīng)商。人們普遍使用TechSmith產(chǎn)品來從他們的計(jì)算機(jī)屏幕上捕獲內(nèi)容。Morae是用于了解你的客戶的一個(gè)很好的軟件。使用Morae一個(gè)好處是，它會(huì)自動(dòng)計(jì)算并給出效果和滿意度，而不只是分析和報(bào)告。
TechSmith is the world's leading for personal and professional fields to provide a screen capture and recording software suppliers. People use TechSmith products generally capture content from their computer screen. Morae is used to understand a good software for your customers. One of the benefits of using Morae, it will automatically calculate and give the results and satisfaction, not just the analysis and reporting.
Usabilla
Usabilla幫助網(wǎng)站所有者更深入的了解他們的客戶，不僅僅是數(shù)據(jù)。收集有關(guān)網(wǎng)頁，實(shí)物模型，線框或任何圖像的視覺反饋。
Usabilla help site owners more in-depth understanding of their customers, not just data. Collect the relevant webpage, physical model, visual feedback wire frame or any image.
User Testing
UserTesting觀察用戶在自己的環(huán)境中的活動(dòng)，傾聽他們的想法，然后形成結(jié)論。
UserTesting observation of user activity in their environment, to listen to them, and then form a conclusion.
Webnographer
是一個(gè)遠(yuǎn)程的可用性測(cè)試工具，測(cè)試網(wǎng)站、Web應(yīng)用程序或者原型在自然環(huán)境中可操作行的指標(biāo)，通過調(diào)查問卷捕獲用戶的思想。
Is a usability testing tools for remote, test site, the Web application or prototype in the natural environment in the operational indicators, through the questionnaire captures the user's thought.
Webtrends
優(yōu)化重點(diǎn)在于發(fā)現(xiàn)市場(chǎng)潛力和精準(zhǔn)的投遞內(nèi)容。世界上數(shù)以千計(jì)的網(wǎng)站智能企業(yè)，包括半數(shù)以上的財(cái)富和全球500強(qiáng)企業(yè)，正依靠WebTrends提高他們的網(wǎng)站轉(zhuǎn)換率、優(yōu)化他們的市場(chǎng)營銷效果，以獲得更高的投資回報(bào)。作為全球網(wǎng)站分析行業(yè)的領(lǐng)導(dǎo)者，WebTrends憑借其多次獲得業(yè)界大獎(jiǎng)、全面地咨詢服務(wù)和無與倫比的專業(yè)經(jīng)驗(yàn)，而成為Web分析行業(yè)最權(quán)威的衡量標(biāo)準(zhǔn)。通過其提供的按需服務(wù)和各種軟件產(chǎn)品，WebTrends幫助用戶獲得精確的、可被執(zhí)行的Web分析數(shù)據(jù)。
Optimization of key lies in finding the market potential and accurate delivery of content. The world thousands of websites intelligent enterprise, including more than half of the wealth and the global top 500 enterprises, rely on WebTrends to improve their site conversion rate, optimize the marketing effect of their, in order to obtain a higher return on investment. As a global web analytics industry leader, WebTrends with its multiple access to professional experience of industry awards, comprehensive consulting service and incomparable, and becomes a standard Web analysis of the industry's most authoritative. Through its provide on-demand service and all kinds of software products, WebTrends helps users obtain accurate, which can be executed in Web data analysis.
Website Optimiser
網(wǎng)站優(yōu)化工具是Google免費(fèi)的網(wǎng)站測(cè)試和優(yōu)化工具。使用該工具，無需投入任何費(fèi)用就可以提高現(xiàn)有網(wǎng)站的價(jià)值和點(diǎn)擊量。通過使用網(wǎng)站優(yōu)化工具對(duì)網(wǎng)站內(nèi)容和設(shè)計(jì)進(jìn)行測(cè)試和優(yōu)化，不管您是營銷新手還是專家，都可以輕松快捷地增加收入和投資回報(bào)率。可以進(jìn)行A/B實(shí)驗(yàn)和多版本實(shí)驗(yàn)兩種實(shí)驗(yàn)。
Website optimization tool is Google free web site testing and optimization tools. Using this tool, without putting any fees can increase the value and click the existing web site. Through the use of the web site optimization tools on the site content and design of testing and optimization, no matter you are marketing novice or expert, can quickly and easily to increase income and the rate of return on investment. Can A/B experiment and versions of experiment two experiment.