隨著網(wǎng)絡(luò)技術(shù)持續(xù)而飛速的發(fā)展和普及，企業(yè)電商網(wǎng)站在現(xiàn)代經(jīng)濟(jì)市場(chǎng)逐漸的發(fā)展壯大起來。網(wǎng)絡(luò)上的信息種類紛繁，各式各樣，人們要想在網(wǎng)絡(luò)上快速準(zhǔn)確找到自己所需商品就需要借助于搜索引擎。一種以搜索引擎的適應(yīng)性為主體的網(wǎng)站建設(shè)的新概念——搜索引擎優(yōu)化（seo）正在成為融入網(wǎng)站設(shè)計(jì)，并勢(shì)必發(fā)展為一種新的趨勢(shì)。
With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.
1 網(wǎng)站設(shè)計(jì)中的seo技術(shù)
Website design in SEO technology
當(dāng)今社會(huì)已經(jīng)跨入了信息的時(shí)代，搜索引擎在主宰著人們的信息搜尋。網(wǎng)站設(shè)計(jì)也在悄然進(jìn)行著理念上的更新?lián)Q代，并從過去的以用戶為導(dǎo)向逐步轉(zhuǎn)向以搜索引擎為導(dǎo)向。因此，網(wǎng)站設(shè)計(jì)不斷適應(yīng)搜索引擎，或者對(duì)搜索引擎友好，都是以搜索引擎為主體導(dǎo)向的網(wǎng)站設(shè)計(jì)的心理念。顯然，搜索引擎能夠給企業(yè)網(wǎng)站帶來訪客，帶來商業(yè)上的成功。這種以搜索引擎適應(yīng)性為卞體的網(wǎng)站設(shè)計(jì)的新概念，經(jīng)過許多成功網(wǎng)站的檢驗(yàn)向成為一種新的趨勢(shì)。許多網(wǎng)站的設(shè)計(jì)者已經(jīng)清楚的認(rèn)識(shí)到seo網(wǎng)站優(yōu)化對(duì)網(wǎng)站帶來優(yōu)質(zhì)流量的重要性，但是卻沒有更深入地了解到seo的好應(yīng)用時(shí)間應(yīng)該是在網(wǎng)站規(guī)劃之時(shí)。在由沒有“第二代網(wǎng)站設(shè)計(jì)思維”的設(shè)計(jì)者把一個(gè)網(wǎng)站完工之后再去做seo只能是補(bǔ)救，結(jié)構(gòu)上比較適應(yīng)搜索引擎的網(wǎng)站，seo相對(duì)代價(jià)小，而結(jié)構(gòu)上有重大問題的網(wǎng)站，可能需要推倒重來。如果真的要推倒重來，損失的不但是金錢，更是時(shí)間。所謂優(yōu)良的營(yíng)銷型網(wǎng)站都是那些對(duì)于搜索者的關(guān)鍵詞匹配最為相關(guān)的網(wǎng)站，會(huì)出現(xiàn)搜索結(jié)果的前列。出現(xiàn)在搜索結(jié)果的前列，就意味著最有可能吸引搜索者來訪問。
Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.
2 搜索引擎優(yōu)化原理
Search engine optimization principle
搜索引擎優(yōu)化（seo）是一個(gè)摸索和實(shí)踐網(wǎng)站針對(duì)搜索引擎的普遍規(guī)律進(jìn)行制作和變更的過程。這個(gè)過程需要對(duì)搜索引擎的運(yùn)作有清晰的了解、對(duì)網(wǎng)絡(luò)市場(chǎng)有豐富的觀察和體驗(yàn)、對(duì)網(wǎng)站的制作有實(shí)際經(jīng)驗(yàn)、并且需要?jiǎng)?chuàng)意性地推陳出新。只要將網(wǎng)頁設(shè)計(jì)得符合搜索引擎的排名基本因素即可。這就是搜索引擎優(yōu)化的原理?？梢赃@么來理解，企業(yè)網(wǎng)站的設(shè)計(jì)者針對(duì)網(wǎng)絡(luò)搜索引擎隨網(wǎng)站的審核原則和排列標(biāo)準(zhǔn)，在網(wǎng)站結(jié)構(gòu)和內(nèi)容的設(shè)計(jì)上優(yōu)化重組，將網(wǎng)站和網(wǎng)頁的組成因素進(jìn)行最優(yōu)化的改良，使網(wǎng)站能最充分地被網(wǎng)路搜索引擎和導(dǎo)航站接納，大限度地在網(wǎng)絡(luò)搜索引擎上提高網(wǎng)站的權(quán)威性，從而在網(wǎng)路搜索結(jié)果中占據(jù)最優(yōu)化的前列位置，吸引更多的、有目的性的訪問者到達(dá)網(wǎng)站。
Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market making on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.
3 網(wǎng)站設(shè)計(jì)中seo優(yōu)化策略
SEO optimization strategy in Web Design
網(wǎng)站設(shè)計(jì)中的搜索引擎優(yōu)化是針對(duì)網(wǎng)站搜索的普遍規(guī)律，進(jìn)行摸索、制作和變更的過程。電子商務(wù)網(wǎng)站要想在排名中取得良好的位置，需要在網(wǎng)站內(nèi)容、產(chǎn)品定位和服務(wù)核心等各個(gè)方面考慮搜索引擎算法，并將各個(gè)因素都優(yōu)化到位。
Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.
3.1 關(guān)鍵詞優(yōu)化
Keyword optimization
搜索引擎進(jìn)行檢索的重要搜索條件是關(guān)鍵詞（keyword）搜索，是指用戶在搜索引擎中找到該網(wǎng)站所輸入的描述性單詞或語句。在網(wǎng)站制作中，首先要確定的就是網(wǎng)站的核心關(guān)鍵字，進(jìn)而圍繞關(guān)鍵字展開詞組。網(wǎng)站設(shè)計(jì)中關(guān)鍵字的控制直接關(guān)系著網(wǎng)站對(duì)用戶的可見度。關(guān)鍵詞的設(shè)置通常放置在網(wǎng)站的標(biāo)題、標(biāo)簽、正文等等，可以說在網(wǎng)站建設(shè)過程中無處不在。關(guān)鍵詞的設(shè)置和優(yōu)化應(yīng)注意以下幾點(diǎn)：首先，關(guān)鍵字的設(shè)置應(yīng)立足于用戶，從用戶角度著眼，如用戶查詢“軟件設(shè)計(jì)”獲取軟件設(shè)計(jì)相關(guān)的企業(yè)信息，軟件設(shè)計(jì)企業(yè)在進(jìn)行網(wǎng)站建設(shè)的過程中，就應(yīng)該將這一顯著的關(guān)鍵詞加入到網(wǎng)站的標(biāo)題或首頁當(dāng)中。其次，要對(duì)核心關(guān)鍵詞進(jìn)行必要的擴(kuò)展和重復(fù)排列，如在某軟件企業(yè)的網(wǎng)站設(shè)計(jì)中，不但設(shè)定了“軟件設(shè)計(jì)”作為關(guān)鍵詞，同時(shí)還將其充分?jǐn)U充并布置在網(wǎng)站的首頁中，包括“設(shè)計(jì)軟件”、“應(yīng)用軟件”等。最后，對(duì)于網(wǎng)頁中關(guān)鍵詞的數(shù)量不宜過多，一般來說關(guān)鍵詞在3-5個(gè)為宜，然后圍繞設(shè)置的關(guān)鍵詞進(jìn)行描述。如此布置關(guān)鍵詞對(duì)于搜索引擎來說顯得主題突出、立意明確。
Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.
3.2 頁面優(yōu)化
Page optimization
頁面優(yōu)化是對(duì)建設(shè)的網(wǎng)站上的結(jié)構(gòu)、圖像、模塊等各種內(nèi)容進(jìn)行優(yōu)化。網(wǎng)站的目錄結(jié)構(gòu)是頁面的骨架，對(duì)目錄結(jié)構(gòu)的優(yōu)化是首要任務(wù)。一般網(wǎng)頁的目錄結(jié)構(gòu)為三級(jí)，產(chǎn)品分類在一級(jí)目錄，以提高產(chǎn)品的權(quán)重地位，從而在搜索中獲取更優(yōu)的排名。在搜索引擎的視野中，是無法解讀圖片的，只能夠識(shí)別文字。網(wǎng)站中的產(chǎn)品圖片和主題圖片應(yīng)該注明圖片信息，添加圖片的文字描述，或者直接用圖片內(nèi)容的關(guān)鍵詞命名，都是使搜索引擎更好地解讀圖片信息的優(yōu)化方式。根據(jù)搜索引擎公司發(fā)布的一些資料和一些 seo 專家研究結(jié)果得出，搜索引擎相對(duì)喜歡靜態(tài)頁面的網(wǎng)頁，比那些帶動(dòng)態(tài)網(wǎng)頁并且?guī)в袇?shù)鏈接有著更高的權(quán)重，所以我們盡可能的使網(wǎng)站靜態(tài)化，根據(jù)網(wǎng)站實(shí)際的情況，結(jié)合假靜態(tài)技術(shù)，使網(wǎng)站的分類頁，產(chǎn)品頁，首頁都實(shí)現(xiàn)后臺(tái)靜態(tài)生成，這樣提高了網(wǎng)頁的權(quán)重，也降低了服務(wù)器負(fù)荷，使服務(wù)器能承受更大的流量。
Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.
3.3 內(nèi)部鏈接優(yōu)化
Internal link optimization
內(nèi)部鏈接在搜索引擎中的排名也是十分重要的因素，在網(wǎng)站導(dǎo)航中醒目的位置設(shè)置目錄和主推頁面，并確保每一個(gè)子頁面都有內(nèi)部鏈接回到主頁面和主推頁面，此外，產(chǎn)品分類頁與產(chǎn)品終端頁之間的互鏈及交互鏈建立好聯(lián)系也是內(nèi)鏈優(yōu)化的考慮范圍。合理的內(nèi)部鏈接不但可以幫助用戶更優(yōu)的瀏覽網(wǎng)站的內(nèi)容，還可以引起搜索引擎的注意。網(wǎng)站在建設(shè)的過程中，可以把重要的內(nèi)容頁多次鏈接于其他的頁面，讓搜索引擎清楚的知道網(wǎng)站的重點(diǎn)頁面，并賦予該頁較高的pr值，方便廣大用戶的索引。
Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.
3.4 外部鏈接優(yōu)化
External links optimization
外部鏈接優(yōu)化是商務(wù)網(wǎng)站建設(shè)很重要的一個(gè)環(huán)節(jié)。相互交換鏈接是具有一定互補(bǔ)優(yōu)勢(shì)的網(wǎng)站之間的簡(jiǎn)單合作形式，即分別在自己的網(wǎng)站上設(shè)置對(duì)方網(wǎng)站的超級(jí)鏈接，使得用戶可以從合作網(wǎng)站中發(fā)現(xiàn)自己的網(wǎng)站，達(dá)到互相推廣目的。交換鏈接的作用主要表現(xiàn)在幾個(gè)方面：獲得訪問量、增加用戶瀏覽時(shí)的印象、在搜索引擎排名中增加優(yōu)勢(shì)、通過合作網(wǎng)站的推薦增加訪問者的可信度等。外部鏈接在排名機(jī)制中占了很大的比重，尋找有效的外部鏈接是 seo 必須做的事。在網(wǎng)站建設(shè)的初期就要做好外部鏈接策略，比如和同類網(wǎng)站做友情鏈接，登陸各大搜索引擎，各大目錄等，避免使用一些群發(fā)的工具去做一些垃圾外鏈。
External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of simple forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.
4 結(jié)束語（end）
網(wǎng)站設(shè)計(jì)，在當(dāng)今搜索引擎主宰人們信息的時(shí)代，正在經(jīng)歷著由以用戶為導(dǎo)向轉(zhuǎn)而以搜索引擎為導(dǎo)向的新的設(shè)計(jì)理念。隨著企業(yè)網(wǎng)站數(shù)量的不斷增加和搜索引擎的普及，網(wǎng)站被搜索引擎收錄并獲得較好的排名，并吸引更多的用戶訪問，是眾多企業(yè)網(wǎng)站所追求的目標(biāo)。
Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.
搜索引擎優(yōu)化是針對(duì)網(wǎng)站健康度提出的一項(xiàng)技術(shù)，主要目標(biāo)是提高網(wǎng)站的可見度，通過對(duì)網(wǎng)站結(jié)構(gòu)、功能、內(nèi)容、鏈接等關(guān)鍵因素的合理優(yōu)化，使企業(yè)網(wǎng)站達(dá)到最優(yōu)化的布局。
Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optimal layout.

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