大家談SEO優(yōu)化經(jīng)常談到，內(nèi)容為王，外鏈接為皇，說到seo的站內(nèi)優(yōu)化，很多人自然而然的想到原創(chuàng)內(nèi)容的更新，那么除了原創(chuàng)文章的更新，站內(nèi)優(yōu)化還有一些什么需要注意和完善的呢？營(yíng)銷型網(wǎng)站建設(shè)小編今天就想聊聊站內(nèi)優(yōu)化需要注意的一些事項(xiàng)。
We talk about SEO optimization often talked about, content is king, external links for the emperor, in the station optimization when it comes to SEO, a lot of people come very naturally think of original content update, so in addition to the renewal of the original article, site optimization and some what need to pay attention to and perfect? Marketing type website construction Xiaobian want to talk about in the station optimization some matters need attention today.
1、外部引用的方式調(diào)用javascript和css
External reference method call JavaScript and CSS
蜘蛛爬行頁(yè)面，太多的js和css代碼是蜘蛛不喜歡的，在真正網(wǎng)站內(nèi)容html文章中加入太多其它代**嚴(yán)重影響蜘蛛爬行速率，影響搜索引擎收錄該頁(yè)面。所以采用外部引用的方式調(diào)用js和css是非常不錯(cuò)的解決方式。建議如果不是必須采用花哨的網(wǎng)站樣式，竟可能讓網(wǎng)站簡(jiǎn)潔大方，這樣對(duì)于用戶和搜索引擎來說都是比較好的。
Spiders crawl page, too much JS and CSS code are spiders don't like, adding too many other generation * * seriously affect the spider crawling rate in the real web content in the HTML article, affect the search engine included the page. So using external reference method call JS and CSS is a very good way. If not must use fancy website style, he may let site is concise and easy, this is quite good for users and search engines.
2、清晰的導(dǎo)航是網(wǎng)站被良好收錄的關(guān)鍵
Clear navigation is the key site was good collection of
蜘蛛爬行網(wǎng)站首先是爬到網(wǎng)站的首頁(yè)，然后會(huì)通過網(wǎng)站建設(shè)導(dǎo)航瀏覽整個(gè)網(wǎng)站，一個(gè)清晰的合理的網(wǎng)站導(dǎo)航結(jié)構(gòu)可以非常有效的引導(dǎo)蜘蛛爬行到網(wǎng)站每個(gè)角落。網(wǎng)站導(dǎo)航要竟可能采用扁平樹狀結(jié)構(gòu)，讓每個(gè)文章頁(yè)面到網(wǎng)站首頁(yè)的點(diǎn)擊距離竟可能短。如果不是太大的網(wǎng)站，比如企業(yè)站，個(gè)人博客，盡可能將將新文章直接放在首頁(yè)，這樣可以有效的提升新文章收錄的幾率。網(wǎng)站導(dǎo)航采用html鏈接制作，切記不要使用圖片鏈接，flash導(dǎo)航等蜘蛛無法爬行的鏈接方式，雖然好看，但是會(huì)導(dǎo)致網(wǎng)站成為蜘蛛陷阱。
The spider crawling website first climb to the site's home page, and then browse the site through the construction site navigation, a clear and reasonable website navigation structure can be very effective to guide the spider crawling to the site every corner. Web site navigation to actually may be using a flat tree structure, let each page to a web page click distance should be short. If it's not too big website, such as enterprise station, personal blog, as far as possible the new article placed directly on the home page, this can effectively enhance the probability of new included. Site navigation using HTML links, remember not to use the picture link, flash navigation and spiders can't crawl links, although the good-looking, but cause the site to become spider trap.
3、url要設(shè)計(jì)得更加合理
URL to design more reasonable
太長(zhǎng)的動(dòng)態(tài)url比如qq空間的url是非常不利于蜘蛛抓取頁(yè)面的。讓url簡(jiǎn)潔明了也是seo需要注意的地方，在url中添加關(guān)鍵詞可以有效地提高關(guān)鍵詞排名，如果是中文關(guān)鍵詞，你的url中無法添加漢字，添加相應(yīng)的拼音是無法提高關(guān)鍵詞排名，不過從用戶體驗(yàn)角度看，這種做法還是值得提倡的。
Dynamic URL is too long for QQ space URL is very not good for spiders crawl page. Let URL concise SEO also need to pay attention to place, add keywords in the URL can effectively improve the keywords ranking, if the Chinese words, Chinese characters can not add your URL, and add the corresponding pinyin is not to improve the keywords ranking, but from the user experience point of view, this kind of practice is worth to advocate.
4、圖片alt屬性
The alt attribute of an image.
雖然蜘蛛無法識(shí)別圖片，但是蜘蛛是可以抓取圖片alt屬性的，確保網(wǎng)站所有圖片的alt屬性都和網(wǎng)站主題竟可能相關(guān)。竟可能做到所有圖片的alt屬性符合w3c標(biāo)準(zhǔn)。
5、避免網(wǎng)站過多的重復(fù)內(nèi)容
Avoid duplicate content site too much
同樣的文章不要出現(xiàn)在多個(gè)不同url，太多的重復(fù)內(nèi)容是搜索引擎不喜愛的。輕者剔除重復(fù)內(nèi)容，重者導(dǎo)致網(wǎng)站被降權(quán)。
The same articles do not appear in a number of different URL, duplicate content too many search engines don't like. The light eliminating duplicate content, even lead to site is down right.
6、做好選域
Do the preferred domain
選域的意思很簡(jiǎn)單，比如你在百度中site：你的域名，結(jié)果收錄中有的頁(yè)面是帶www的，而又的頁(yè)面是不帶www的，這個(gè)就是選域沒有確定好，會(huì)導(dǎo)致網(wǎng)站權(quán)重沒有集中。方式很簡(jiǎn)單，網(wǎng)站代碼中需要出現(xiàn)域名的地方都采用絕對(duì)地址，意思就是將你的域名寫完整，比如全部采用帶www的方式。讓蜘蛛爬行你的網(wǎng)站的時(shí)候知道你的網(wǎng)站的域名都是這樣的格式。
The first domain is very simple, such as your site in Baidu: your domain name, the page is included in some with WWW, and the page is not with the WWW, this is the first domain is not determined, will cause the website weight not concentrate. Method is very simple, need a domain name website code in place using the absolute address, meaning that your name is complete, such as using www method. Time to let the spider crawling to your site to know your site domain name is such a format.
7、合理的布置站內(nèi)錨文本
Reasonable layout in the station anchor text
站內(nèi)錨文本是網(wǎng)站關(guān)鍵詞排名的重中之重，文章中第一次出現(xiàn)目標(biāo)關(guān)鍵詞的時(shí)候做一個(gè)錨文本指向首頁(yè)，可以有效的提升網(wǎng)站首頁(yè)的權(quán)重，也可以提升網(wǎng)站首頁(yè)該目標(biāo)關(guān)鍵詞的排名。同樣做好文章和文章之間的定向錨文本可以有效的提升網(wǎng)站內(nèi)頁(yè)的權(quán)重和關(guān)鍵詞排名。合理的版塊和版塊文章和文章之間的相關(guān)錨文本是網(wǎng)站內(nèi)部權(quán)重合理分配，有效提升的重要途徑。
In the station anchor text is the priority among priorities site keywords ranking, the first appearance of target words when do a anchor text point to the home page, the weight can effectively improve the web page, but also can improve the website home page the target keywords ranking. Also make directional anchor text between the articles and articles can effectively improve the site the weight of the inside pages and keywords ranking. Correlation between anchor text reasonable section and section of articles and articles is a reasonable distribution of internal web site weight, an effective way of promotion.
8、恰當(dāng)?shù)膶㈥P(guān)鍵詞寫入tilte，關(guān)鍵詞，描述，文章內(nèi)容之中
The right keywords will write Tilte, keywords, description, the article content.
網(wǎng)站關(guān)鍵詞的密度竟可能在百分之二到百分之八之間，在網(wǎng)站tilte，關(guān)鍵詞，描述，以及文章內(nèi)容中合理的出現(xiàn)關(guān)鍵詞可以有效的提升該關(guān)鍵詞排名。
Website keyword density was possible in two percent to eight percent between, on the web site Tilte, key words, description, and the contents of the article appears reasonable keywords can effectively improve the keywords ranking.