營(yíng)銷(xiāo)型網(wǎng)站概述
Overview of marketing website
營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，是指以網(wǎng)絡(luò)營(yíng)銷(xiāo)理念為核心，以日后的營(yíng)銷(xiāo)推廣為目的和出發(fā)點(diǎn)?，并貫徹到網(wǎng)站建設(shè)的全過(guò)程，務(wù)使每一個(gè)環(huán)節(jié)，每一步驟都考慮到營(yíng)銷(xiāo)功能的需求，使網(wǎng)站一上線即具備營(yíng)銷(xiāo)功能和有利于優(yōu)化推廣特征的營(yíng)銷(xiāo)推廣功能的網(wǎng)站。
Marketing type website construction, refers to the network marketing idea as the core, to the future marketing promotion for the purpose and the starting point of exergy, and carry out the whole process of production site, make sure every step, every step considering marketing function demand, make the website that has an on-line marketing function and to optimize the promotion features of the marketing functions of the website.
制作營(yíng)銷(xiāo)型網(wǎng)站的好處
Making the marketing website.
一、搜索引擎表現(xiàn)好營(yíng)銷(xiāo)型網(wǎng)站的一個(gè)顯著特點(diǎn)就是它能“自我推廣”，這突出體現(xiàn)在營(yíng)銷(xiāo)型網(wǎng)站具有良好的搜索引擎表現(xiàn)，企業(yè)網(wǎng)站在搜索引擎排名十幾頁(yè)幾十頁(yè)以后，目標(biāo)用戶根本找不到你，失去與大批目標(biāo)客戶在線銷(xiāo)售的機(jī)會(huì)；在中小企業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)型網(wǎng)站制作中，搜索引擎優(yōu)化工作是基礎(chǔ)和長(zhǎng)期的工作，從企業(yè)網(wǎng)站的前期規(guī)劃階段就必須開(kāi)始進(jìn)行，而且必須要貫穿于企業(yè)網(wǎng)站制作和后期運(yùn)營(yíng)過(guò)程。
A significant feature of a good performance, search engine marketing website is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site, enterprise site in the search engine ranking ten pages dozens of pages, users can not find you, lose and a large number of target customers online sales opportunity; in the small and medium-sized enterprise network marketing type website, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website must begin, but must be through the website production and operation of the late process.
二、真正的網(wǎng)絡(luò)營(yíng)銷(xiāo)為導(dǎo)向營(yíng)銷(xiāo)為主、技術(shù)為輔 傳統(tǒng)網(wǎng)站不營(yíng)銷(xiāo)，除了技術(shù)落后之外，更重要的是思想、理念落后。網(wǎng)站要想起到網(wǎng)絡(luò)營(yíng)銷(xiāo)的作用，關(guān)鍵因素是是否站在營(yíng)銷(xiāo)的高度設(shè)計(jì)。威博先鋒始終奉行“營(yíng)銷(xiāo)為主、技術(shù)為輔”的理念，只制作真正營(yíng)銷(xiāo)型的企業(yè)網(wǎng)站。
Primarily, the real network marketing oriented marketing techniques supplemented by traditional website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Webo pioneer always adhere to the "marketing, technology as" concept, only making the real marketing type enterprise website.
三、良好的用戶體驗(yàn)良好的用戶體驗(yàn)?zāi)軌蜃対撛诳蛻艨焖僬业礁信d趣的產(chǎn)品或服務(wù)，充分了解細(xì)節(jié)內(nèi)容和服務(wù)特點(diǎn)，通過(guò)各種互動(dòng)方式與企業(yè)建立聯(lián)系。高質(zhì)量有價(jià)值信息和在線客服系統(tǒng)方便與目標(biāo)客戶即時(shí)溝通、咨詢和反饋，大幅度提高把訪問(wèn)者轉(zhuǎn)化為購(gòu)買(mǎi)客戶的比例真正給企業(yè)帶來(lái)訂單和客戶，把企業(yè)營(yíng)銷(xiāo)型網(wǎng)站變成真正賺錢(qián)工具。
A good user experience good user experience can let potential customers find interested in the product or service, fully understand the details of the content and characteristics of the service, to establish contact with enterprises through various interactive mode. High quality of valuable information and online customer service system is convenient and target customers of instant communication, consultation and feedback, greatly improve the visitors into the proportion of customers buy really bring order and customer to the enterprise, the enterprise marketing type website into real money-making tools.
營(yíng)銷(xiāo)型網(wǎng)站的制作要素
Making the elements of the marketing type site
（1）目標(biāo)要明確中小企業(yè)營(yíng)銷(xiāo)型網(wǎng)站主要是以營(yíng)銷(xiāo)為目的的網(wǎng)站，做出來(lái)的網(wǎng)站不能不知道他的具體作用。只是把網(wǎng)站簡(jiǎn)介、企業(yè)文化、產(chǎn)品展示展示等在網(wǎng)站上一放，具體產(chǎn)生不產(chǎn)生效益，就不管了，只是一個(gè)形象的宣傳而已，這樣的網(wǎng)站，也只是一個(gè)擺設(shè)對(duì)其也沒(méi)有任何作用。
Goals must be clear the small and medium-sized enterprise marketing type site is mainly for the purpose of marketing website, do website can not know his specific role. Just put the site profiles, corporate culture, product display display on the website, specifically produced no benefit, no matter, only an image of the propaganda, such website, just a decoration on the no effect.
（2）內(nèi)容豐富，質(zhì)量精選制作營(yíng)銷(xiāo)型網(wǎng)站時(shí)不能只注重網(wǎng)站的后臺(tái)管理，網(wǎng)站的程序等，一個(gè)好的營(yíng)銷(xiāo)型網(wǎng)站它的內(nèi)容是非常豐富的，而且每一個(gè)內(nèi)容的質(zhì)量都是精選。但是現(xiàn)在的許多的企業(yè)認(rèn)為文字誰(shuí)都會(huì)寫(xiě)，殊不知，術(shù)業(yè)有專攻，營(yíng)銷(xiāo)文案同樣需要專業(yè)人才，就是讓專業(yè)的會(huì)說(shuō)不會(huì)寫(xiě)的營(yíng)銷(xiāo)人員去寫(xiě)，也不會(huì)好到那里去。因此只有幾篇文章，而且質(zhì)量粗糙的網(wǎng)站，回頭率幾乎是為零的，更被別說(shuō)什么網(wǎng)絡(luò)營(yíng)銷(xiāo)。
Rich in content, quality selection of making marketing type site should not only pay attention to the management of website, website program, a good marketing website and its content is very rich, and each one of the quality of the content is selected. But now many enterprises believe that the characters who will write, however, specialize in one subject, marketing copy also need professional personnel, is to let the professional say could not write the marketing staff to write, also won't good where to go. Therefore, only a few articles, but also the quality of rough website, return rate is almost zero, is say what network marketing.
（3）訪問(wèn)速度快中小企業(yè)營(yíng)銷(xiāo)型的網(wǎng)站不能只注重表形式的美觀，而忽視了內(nèi)容、結(jié)構(gòu)、更新速度。一個(gè)網(wǎng)站看起來(lái)很漂亮 ，但是如果打開(kāi)的速度極慢，那么大多數(shù)人是不會(huì)關(guān)注你的，客戶一般是沒(méi)有多大的耐心的。所以即使你的網(wǎng)站在漂亮也不有什么效果。
Quick access of small and medium-sized enterprise marketing type website not only pay attention to the form of the beautiful, and ignore the content, structure, update speed. A site that looks very beautiful, but if the open speed is very slow, so most people won't pay attention to you, the customer is generally not much patience. So even if your website in the beautiful also does not have what effect.
（4）與用戶交流一個(gè)以營(yíng)銷(xiāo)為目的的中小企業(yè)營(yíng)銷(xiāo)型網(wǎng)站一定要有聯(lián)系信息，而且是可以隨時(shí)能夠與客戶溝通，這樣可以方便我們及時(shí)的知道客戶的想法，為客戶提供服務(wù)。如果沒(méi)有聯(lián)系方式，那么要客戶怎么與你聯(lián)系，怎么建立客戶群呢。
Communicate with the user a for the purpose of Marketing Marketing type website of medium and small businesses must have contact information, but also can at any time to communicate with customers, it might be easy for us to know in time the idea of customers, to provide services to customers. If no contact, so to customers how to contact you, how to build a customer base.
（5）細(xì)節(jié)完善，恰到好處中小企業(yè)營(yíng)銷(xiāo)型網(wǎng)站實(shí)施的整個(gè)過(guò)程都應(yīng)該注意細(xì)節(jié)，所以在網(wǎng)絡(luò)營(yíng)銷(xiāo)型網(wǎng)站制作就是抓住每一個(gè)細(xì)節(jié)，細(xì)節(jié)執(zhí)行決定著網(wǎng)站在搜索引擎的表現(xiàn)，同時(shí)也是給獲得良好用戶體驗(yàn)的基礎(chǔ)，營(yíng)銷(xiāo)型網(wǎng)站是以客戶為中心，其每個(gè)細(xì)節(jié)都必須反復(fù)推敲、精雕細(xì)琢，這樣才能真正提高客戶轉(zhuǎn)化率。
Details of the whole process, be just perfect small and medium-sized enterprise marketing type site implementation should pay attention to detail, so that every detail in the network marketing website, details of the implementation determines the site in the search engine's performance, but also to obtain a good user experience foundation, marketing type site is take the customer as the center, details each must batted, crafted, so we can really improve customer conversion rate.
總結(jié)(sum up)
中小企業(yè)營(yíng)銷(xiāo)型網(wǎng)站制作當(dāng)然不只包含以上所說(shuō)的這些，但是網(wǎng)站不是藝術(shù)品，一定要設(shè)計(jì)的清晰明了,方便用戶瀏覽.營(yíng)銷(xiāo)型網(wǎng)站制作是一種技術(shù)和營(yíng)銷(xiāo)策略相集合的網(wǎng)站制作服務(wù).
The small and medium-sized enterprise marketing type website production is of course not only includes all above these, but the site is not a work of art, clear must be designed, is convenient for users to browse. Marketing type website production is a kind of technology and marketing strategy combination of Web services.