網(wǎng)站內(nèi)容是一個網(wǎng)站建設(shè)的核心與靈魂。設(shè)計再漂亮，功能再強大，若無好的內(nèi)容，只是虛有其表。而設(shè)計較差，功能落后，但通過好的內(nèi)容而人氣火爆的網(wǎng)站，比比皆是。當然并不是說設(shè)計與功能不重要，畢竟人靠衣裝，但人更需要內(nèi)涵與獨特的品質(zhì)，網(wǎng)站也是如此。
Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.
網(wǎng)站內(nèi)容是一個營銷型網(wǎng)站建設(shè)的靈魂，一切的核心。因此必需與網(wǎng)站的自身定位保持完全一致，網(wǎng)站定位方向決定了內(nèi)容方向。而網(wǎng)站內(nèi)容規(guī)劃又決定了整個網(wǎng)站的框架結(jié)構(gòu)，網(wǎng)站的欄目與內(nèi)容板塊開通。包括產(chǎn)品與服務(wù)項目策劃都需要圍繞網(wǎng)站內(nèi)容而進行。
Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.
而現(xiàn)在，互聯(lián)網(wǎng)競爭激烈，想要超過眾多競爭對手，光靠模仿已經(jīng)很難成功。只有內(nèi)容做得好，內(nèi)容做的有特點，內(nèi)容做得讓用戶喜歡，才有可能脫穎而出。內(nèi)容大眾化只能越來越歸于平庸，獨特的價值才能成就一個網(wǎng)站的非凡。當然，網(wǎng)站決不是為了追獨特而非要與眾不同，而是在真正理解用戶需求的基礎(chǔ)上進行創(chuàng)新，滿足用戶需求的差異化才是有必要的，不然一切個性都成了畫蛇添足。
And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.
因此，確定網(wǎng)站內(nèi)容的原則：
Therefore, the principle of determining content:
1，內(nèi)容是否與網(wǎng)站定位一致。
The content is consistent with the site location.
在網(wǎng)站內(nèi)容規(guī)劃中最容易犯的一個錯誤就是什么都想抓，卻什么也沒抓住。而這個錯誤的大原因通常是網(wǎng)站定位不明確導(dǎo)致。但即使在網(wǎng)站定位已經(jīng)很明確的情況下，網(wǎng)站內(nèi)容規(guī)劃依然會出現(xiàn)這種錯誤。特別是在網(wǎng)站發(fā)展初期，貪多而不精不專，是導(dǎo)致很多網(wǎng)站內(nèi)容失去競爭力大的原因之一。因此網(wǎng)站內(nèi)容規(guī)劃中，必需要先不斷的做減法，只要是與網(wǎng)站核心定位不相關(guān)的內(nèi)容都堅決減掉，不要為了芝麻而丟了西瓜。
An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.
所以，在確定內(nèi)容主體的時候一定要與網(wǎng)站定位保持一致，一定要懂得有舍才有得。等你的網(wǎng)站發(fā)展成熟穩(wěn)定，確實西瓜不會丟了后，可以再開始圍繞核心服務(wù)去一步步打造完整的產(chǎn)業(yè)鏈。夢想一開始就建立一個帝國，只會讓自己迷失在一個小胡同里。
So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.
2，內(nèi)容是否滿足用戶需求。
The content is to meet the needs of users.
用戶需求也與網(wǎng)站定位相關(guān)，網(wǎng)站定位決定了網(wǎng)站面向哪一類用戶群體。只有先知道了網(wǎng)站面向哪一類用戶，才能有針對性的為用戶提供內(nèi)容。所以網(wǎng)站內(nèi)容是需要同時滿足網(wǎng)站定位與用戶需求的，而嚴格上來說，這并不沖突。而如果你發(fā)現(xiàn)你的網(wǎng)站定位與用戶需求相沖突了，那網(wǎng)站內(nèi)容仍需以滿足用戶需求為先，相應(yīng)的網(wǎng)站定位也需要反醒。而未被滿足的用戶需求才是最有潛力的市場，你的網(wǎng)站提供的產(chǎn)品能夠成功的機率也更高。
User demand is also associated with the site location, site positioning determines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.
3，內(nèi)容是否具有競爭力。
The content is competitive.
這里的競爭力主要是講與現(xiàn)在存在的同類網(wǎng)站之間的競爭，如果你的網(wǎng)站內(nèi)容與已經(jīng)存在的其它網(wǎng)站內(nèi)容大致相似，而其它網(wǎng)站已先入為主，則你很難成功。當然真正的行業(yè)競爭遠不只這么簡單，之前有專門做過一期行業(yè)五種力量的分析，影響行業(yè)的五種力量包括：供應(yīng)商的力量，買家的力量，行業(yè)壁壘，新的競爭威脅以及可能出現(xiàn)的替代產(chǎn)品或服務(wù)的威脅。
The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.
因此網(wǎng)站內(nèi)容的差別化是提升網(wǎng)站內(nèi)容競爭力的一個關(guān)鍵，這也是為什么很多國家，企業(yè)，場所在宣傳的時候需要打出特色(不是特殊，哈哈！)服務(wù)的原因了。當然，再強調(diào)一遍，這里有一個誤區(qū)，就是并不是為了有特點而讓自己有特點，那叫做作。而是在理解滿足用戶真正需求的基礎(chǔ)上，推出特色服務(wù)。
So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.
4，考慮內(nèi)容建設(shè)的成本。
Consider the content of construction cost.
理想豐滿，現(xiàn)實骨感，內(nèi)容建設(shè)成本是一個不容忽視的問題。內(nèi)容來源不僅僅是SEO優(yōu)化，也是網(wǎng)站運營中大的難題。內(nèi)容建設(shè)的難度主要在兩個方面：一是更新不容易，二是保證質(zhì)量不容易。如果網(wǎng)站長時間不更新，很難讓用戶回頭，對搜索引擎優(yōu)化也不好。但就算你能保持更新，如果文章質(zhì)量過差，原創(chuàng)不多，那也不行。如果你網(wǎng)站定位的是一些專業(yè)領(lǐng)域，那更需要能夠提供專業(yè)水準的文章。所以在選擇網(wǎng)站內(nèi)容的時候，需要考慮將來更新是否困難，內(nèi)容質(zhì)量能否保證，成本是否過高，是否能夠調(diào)動用戶來創(chuàng)建內(nèi)容等問題。
The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..
互聯(lián)網(wǎng)中的內(nèi)容傳播速度飛快，也導(dǎo)致網(wǎng)站內(nèi)容同質(zhì)化越來越嚴重。如何同中求異，出奇而制勝，已成為網(wǎng)站內(nèi)容規(guī)劃的關(guān)鍵。網(wǎng)頁紛紛雜雜，網(wǎng)民來來去去，如何讓網(wǎng)民只因在網(wǎng)頁群中多看你一眼，就再也忘不掉網(wǎng)頁的容顏，并想著偶然會有下一次再見，從此你就可以開始快樂的數(shù)錢。
Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.