如何建設(shè)網(wǎng)站才能幫助企業(yè)賺錢呢?這是很多企業(yè)都在思考的問題，網(wǎng)站沒做好，無論是做推廣還是廣告投放，效果都甚微，什么樣的網(wǎng)站才能吸引客戶成交呢?
How to build a website to help enterprises to make money? This is a lot of enterprises are thinking about the issue, the website did not do a good job, whether do the promotion or advertising, have little effect, what kind of the website can attract the customer turnover?
一、個(gè)性化的網(wǎng)頁設(shè)計(jì)(Personalized webpage design)
很多企業(yè)或成都網(wǎng)站建設(shè)公司，為了節(jié)約成本，采用CMS模板建站或直接復(fù)制同行網(wǎng)站的模板進(jìn)行企業(yè)網(wǎng)站建設(shè)，同時(shí)為了滿足企業(yè)的一些特殊要求，強(qiáng)制添加了很多跟原來模板不符的模塊，最終的做出來的網(wǎng)站不倫不類，試想，這樣的網(wǎng)站能幫助企業(yè)盈利么?在此建議，企業(yè)建站的時(shí)候好選擇專業(yè)的網(wǎng)站建設(shè)人員或團(tuán)隊(duì)。企業(yè)網(wǎng)站不光要包含企業(yè)的產(chǎn)品、公司介紹信息等相關(guān)信息，更應(yīng)該能體驗(yàn)公司品牌形象，企業(yè)文化。
A lot of enterprises or web site construction company, in order to save costs, using CMS template website or directly reproduced peer web template for enterprise website construction, at the same time in order to meet some special requirements of enterprises, forced to add a lot to the original template inconsistent module, finally out of site neither fish nor fowl, imagine, this site can help enterprises profit? This advice, the best choice of professional website construction staff or team. Enterprise website not only to contain the product of the enterprise, company information and other relevant information, but also should be able to experience the company's brand image, enterprise culture.
二、人性化網(wǎng)站服務(wù)設(shè)計(jì)(Humanized website design service)
一個(gè)網(wǎng)站不光要頁面整潔華麗，凸顯公司形象，更重要的是要人性化，一個(gè)用戶進(jìn)入網(wǎng)站，看了半天也沒有明白這個(gè)網(wǎng)站到底是做什么?想看一些重要信息，點(diǎn)擊了好幾次也沒有找到;一個(gè)在線客服也沒有;在線聯(lián)系方式都是以前的;在線活動(dòng)都是去年的;在線新聞都是幾個(gè)月以前的等等，你的網(wǎng)站是否也擁有以上這些問題，試想這樣的網(wǎng)站你能接受么?
A website not only to the page clean gorgeous, highlight the company's image, it is more important to humanity, a user to enter the site, see but didn't know what the hell is this website? Want to see some important information, click several times but could not find an online customer service; no; Online the contacts were previously; online activities are the last; online news is a few months ago and so on, whether your site has the above these problems, imagine this site you can accept?
三、合理的規(guī)劃網(wǎng)站內(nèi)容(The reasonable planning and site content)
當(dāng)用戶進(jìn)入你的網(wǎng)站后，首先第一眼就要告訴別人這個(gè)網(wǎng)站是做什么的?同時(shí)用戶能很容易找到自己想要的信息。在內(nèi)容設(shè)置的時(shí)候，你還需要考慮滿足不同客戶的需求。同時(shí)需要定期給網(wǎng)站增加新的內(nèi)容，這樣才能吸引用戶下來再來。
When the user enters your website, first glance to tell others the website do? At the same time the user can easily find the information they want. In the content set time, you also need to consider to meet the needs of different customers. At the same time, need to add new content to the website regularly, in order to attract users down again.
四、引導(dǎo)客戶進(jìn)入企業(yè)消費(fèi)區(qū)域(Guiding the customer to the enterprise consumer area)
這一點(diǎn)是網(wǎng)站盈利的關(guān)鍵部分，就是引導(dǎo)用戶進(jìn)入消費(fèi)區(qū)域促成合作。每個(gè)網(wǎng)站都應(yīng)該擁有自己獨(dú)特的消費(fèi)區(qū)域，如活動(dòng)促銷頁，在線客服，聯(lián)系電話，在線訂單頁，在線留言這些都可以是企業(yè)的消費(fèi)區(qū)域，網(wǎng)站建設(shè)之初，就需要確定企業(yè)的消費(fèi)區(qū)域，然后圍繞這些消費(fèi)區(qū)域進(jìn)行合理設(shè)計(jì)網(wǎng)站及內(nèi)容引導(dǎo)。盈利型的網(wǎng)站設(shè)計(jì)的時(shí)候就應(yīng)該圍繞這些來展開，通過突出企業(yè)消費(fèi)區(qū)域，鼓勵(lì)用戶馬上采集行動(dòng)，最終促成客戶成交。
This is a website profit portion of the key, is to guide the user to enter the regional consumption to promote cooperation. Each site should have their own unique regional consumption, such as promotional activities page, online customer service, telephone, online orders, online messages which can be the consumption area, site construction at the beginning of, you need to determine the consumption area, and then around the consumption area for rational design of website and content guide. Profitable website design time should be around these to spread, through outstanding enterprises regional consumption, to encourage users to immediately capture actions, ultimately contributed to the customer transactions.
五、有利于營銷推廣(Conducive to marketing promotion)
網(wǎng)站建設(shè)好之后，最終能不能盈利，主要看后期的推廣，如果你的網(wǎng)站都沒人知道怎么可能會(huì)產(chǎn)生訂單呢?所有在網(wǎng)站建設(shè)的時(shí)候，除了考慮上面的因素外，同時(shí)也要考慮是否有利于網(wǎng)站推廣。大家都知道，搜索引擎營銷是目前企業(yè)重要推廣手段之一，所以在網(wǎng)站建設(shè)的時(shí)候就需要把搜索引擎元素加進(jìn)去，同時(shí)好的網(wǎng)站訪問速度也是很關(guān)鍵的，網(wǎng)站程序的穩(wěn)定性等都需要考慮進(jìn)去。
Website construction, will eventually be able to profit, mainly to see the later period promotion, if the website you are nobody knows how may generate orders? All in the construction site when, in addition to consideration of the above factors, but also consider whether the benefit of website promotion. As we all know, search engine marketing is the important means of enterprises, so in the construction site when you need to search engine elements added, while good site access speed is very critical, the website program stability should be taken into account.
企業(yè)在打造盈利型網(wǎng)站時(shí)，不應(yīng)只單單看一個(gè)外表，更應(yīng)該從更多的角度去思考。我們的建議是在建站之前就把整個(gè)的網(wǎng)站建設(shè)、盈利模式、推廣方式全部規(guī)劃出來。然后再進(jìn)行網(wǎng)站建設(shè)，這樣建出來的網(wǎng)站才會(huì)幫助企業(yè)創(chuàng)造收益。
Enterprises in creating a profitable website, should not only see an appearance, more should from much angle to think. Our proposal is in the station before the entire web site building, promotion profit model, all the way out. Then the construction site, this site will be built out of helping enterprises to create profits.
本文發(fā)布于ueo營銷型網(wǎng)站建設(shè)公司創(chuàng)新互聯(lián)http://www.rwnh.cn/