近些年來(lái)，有太多太多的企業(yè)網(wǎng)站建設(shè)，而且每天都會(huì)有多個(gè)企業(yè)網(wǎng)站形成，企業(yè)建設(shè)網(wǎng)站并找專業(yè)的優(yōu)化人員來(lái)優(yōu)化網(wǎng)站的關(guān)鍵詞排名，讓目標(biāo)用戶通過(guò)搜索引擎的方式到營(yíng)銷型網(wǎng)站建設(shè)購(gòu)買產(chǎn)品，可以說(shuō)的是現(xiàn)在的企業(yè)建設(shè)并優(yōu)化網(wǎng)站都是想快點(diǎn)在網(wǎng)上賣出產(chǎn)品，其實(shí)這對(duì)于企業(yè)來(lái)說(shuō)是件好事也是一件壞事。好事是企業(yè)不僅可以在線下?tīng)I(yíng)銷，在線上也是可以做營(yíng)銷的，壞事就是在優(yōu)化網(wǎng)站的時(shí)候出現(xiàn)各種各樣的問(wèn)題，如企業(yè)網(wǎng)站發(fā)布產(chǎn)品內(nèi)容、網(wǎng)站外鏈建設(shè)，這些如果優(yōu)化不當(dāng)就會(huì)直接給網(wǎng)站帶來(lái)巨大的影響，尤其是企業(yè)網(wǎng)站外鏈建設(shè)，說(shuō)不準(zhǔn)哪天你的企業(yè)網(wǎng)站就會(huì)消失在搜索引擎的前五頁(yè)，甚至是一百以外。
In recent years, the enterprise website building too many, and each day there will be more business website, enterprise website construction and optimization of keywords to find a professional to optimize your website ranking, let the target users through search engine marketing type website construction way to buy the product, can say is the enterprise construction and optimization websites are now eager to sell products on the Internet, in fact, this to the enterprise it is a good and a bad thing. The good thing is that enterprises can not only online marketing, online marketing is also can do, bad thing is all kinds of problems appeared in the website optimization, such as enterprise website content, website construction of the chain, which if properly optimized will directly to the site has great influence, especially the enterprise web site outside the chain of construction, said not sure what day your enterprise website will disappear in the search engine's front page five, or even one hundred.
1、站長(zhǎng)該如何建設(shè)有用的外鏈
The chain webmaster how to construct useful
再來(lái)說(shuō)下站長(zhǎng)該如何建設(shè)有用的外鏈。其實(shí)有用外鏈并不難做，一般來(lái)說(shuō)只要是針對(duì)性的和相關(guān)性的外鏈就是有用的，而且這種外鏈的質(zhì)量、原創(chuàng)性要高，更重要的是這種外鏈?zhǔn)莿e人主動(dòng)幫我們做的外鏈，筆者認(rèn)為這樣的外鏈才是有用的。優(yōu)化高手都是如何做外鏈的，他們要不寫針對(duì)性的外鏈去針對(duì)性的網(wǎng)站發(fā)布，要不就寫相關(guān)性的站長(zhǎng)類型文章去站長(zhǎng)網(wǎng)投稿，再者就去交換一些高質(zhì)量的針對(duì)性友鏈。像筆者的企業(yè)網(wǎng)站外鏈都是將網(wǎng)站結(jié)合SEO寫成文章去站長(zhǎng)網(wǎng)投稿，外鏈?zhǔn)珍浐笈琶采系暮芸臁５杏浺稽c(diǎn)，文章一定要是相關(guān)性的，這樣以來(lái)外鏈對(duì)網(wǎng)站建設(shè)才有用。
Again said the chain webmaster how to construct useful. In fact, useful the chain is not difficult, as long as the general is the chain targeted and correlation is useful, and the quality of the original, the chain must be high, more important is the chain is the chain of others to help us take the initiative to do, I think that the chain is used. Optimization of master is how to do outside the chain, they have written for the chain of the site, the webmaster type or write correlation to stationmaster net contributor, furthermore to exchange some high quality the chain. As the author of the enterprise site outside the chain is the site with SEO written in the article to stationmaster net contributor, outside the chain included rankings also soon. But remember one thing, the article must be related, since such the chain for the website construction to be useful.
2、哪些外鏈對(duì)網(wǎng)站是沒(méi)有用的
What is of no use outside the chain on the site
先來(lái)說(shuō)下哪些外鏈對(duì)網(wǎng)站建設(shè)是沒(méi)有用的。目前，站長(zhǎng)做外鏈都喜歡去什么樣的網(wǎng)站做外鏈?這點(diǎn)相信站長(zhǎng)都應(yīng)該是非常清楚，太多太多的站長(zhǎng)在負(fù)責(zé)一個(gè)企業(yè)網(wǎng)站的外鏈都喜歡去站長(zhǎng)論壇做回帖、簽名、廣告灌水、博客、分類信息網(wǎng)、B2B網(wǎng)站的外鏈，雖然分類信息網(wǎng)和B2B里有針對(duì)性或相關(guān)性的分類頻道供外鏈發(fā)布，但很多企業(yè)站長(zhǎng)喜歡在里面做重復(fù)的信息，這樣是沒(méi)法傳遞權(quán)重的。而且博客的權(quán)重傳遞的也非常少，幾乎都沒(méi)多少權(quán)重傳到自己的網(wǎng)站，更別說(shuō)簽名外鏈和回帖以及廣告灌水外鏈了，這些外鏈做多了會(huì)直接造成K站。所以，筆者認(rèn)為這些外鏈?zhǔn)菦](méi)有用處。
First for which the chain for the website construction is of no use. At present, the webmaster to do outside the chain have to like what kind of website to do outside the chain? This believe that the webmaster should is very clear, too many webmaster like to do outside the chain of forum of stationmaster replies, signature, irrigation, blog advertising, classified information network, B2B web site in the chain for a corporate website although classified information network, and B2B classification of channel targeted or correlation of the supply chain, but the stationmaster of a lot of enterprises like to repeat information in it, it is not transmit weight. But the blog of the weight transfer is very small, almost no weight to your site, not to mention the signature of the chain and replies and advertising irrigation the chain, the chain to do will be the direct result of K station. Therefore, the author thinks that the chain is useless.
3、外鏈要堅(jiān)持做下去不要走走停停
To insist on the chain do not stop and go
最后說(shuō)下外鏈要堅(jiān)持做下去不要走走停停。很多企業(yè)站長(zhǎng)做外鏈的時(shí)候都沒(méi)有堅(jiān)持，導(dǎo)致網(wǎng)站今天有外鏈每天就沒(méi)有外鏈了，這是網(wǎng)站建設(shè)外鏈大的問(wèn)題所在，很多站長(zhǎng)也會(huì)說(shuō)，我天天做外鏈都不知道該寫什么內(nèi)容去做外鏈，筆者建議如果是針對(duì)性的外鏈那就寫產(chǎn)品類型的文章，如果是相關(guān)性的外鏈那就寫上述筆者給的建議，內(nèi)容一定要原創(chuàng)，然后堅(jiān)持下去，關(guān)鍵詞就會(huì)有排名，關(guān)于這個(gè)就不多說(shuō)什么了，大家好好研究。
Finally said the chain to do it don't stop. Stationmaster of a lot of enterprises to do when the chain do not stick, causing the site today, every day the chain is not the chain, this is where the construction site outside the chain the biggest problem, many webmaster will say, I do the chain do not know what to write content to do every day the chain, the author suggests that if it is for the the chain of the written product types of articles, if the chain of correlation that write the above the author give suggestions, content must be original, and then stick to it, there will be a keyword ranking, this is not to say what, we carefully study.