“營銷型網(wǎng)站建設(shè)是對網(wǎng)站的發(fā)展，整合了各種網(wǎng)絡(luò)營銷理念和網(wǎng)站運(yùn)營管理方法，不僅注重網(wǎng)站建設(shè)的專業(yè)性，更加注重網(wǎng)站運(yùn)營管理的整個過程，是企業(yè)網(wǎng)站建設(shè)與運(yùn)營維護(hù)一體化的全程網(wǎng)絡(luò)營銷模式。” 我們從以下幾方面來理解營銷型企業(yè)網(wǎng)站。
"Marketing type website construction is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance integration in the whole process of the network marketing mode." We from the following aspects to understand the marketing type enterprise website.
什么是營銷型網(wǎng)站
What is the marketing website
營銷型網(wǎng)站是最近一兩年才新出來的名詞，目前在行業(yè)內(nèi)還沒有一個標(biāo)準(zhǔn)的定義。結(jié)合企贏網(wǎng)絡(luò)營銷策劃服務(wù)團(tuán)隊的實(shí)戰(zhàn)經(jīng)驗(yàn)，我們認(rèn)為營銷型網(wǎng)站是指以現(xiàn)代網(wǎng)絡(luò)營銷理念為核心，基于企業(yè)營銷目標(biāo)進(jìn)行站點(diǎn)規(guī)劃，具有良好搜索引擎表現(xiàn)和用戶體驗(yàn)、完備的效果評估體系，能夠有效利用多種手段獲得商業(yè)機(jī)會，提高產(chǎn)品銷售業(yè)績和品牌知名度的企業(yè)網(wǎng)站。
Marketing type site is a noun in recently one or two years out of the new definition, the current in the industry is not a standard. Combined with practical experience of enterprises win network marketing service team, we believe that the marketing type site refers to the modern network marketing idea as the core, based on the enterprise marketing target to site planning, evaluation system of search engine has good performance and user experience, perfect effect, can effectively use various means to obtain commercial opportunities, improve product sales and brand awareness of enterprise website.
營銷型網(wǎng)站概念的提出，打破了企業(yè)對于網(wǎng)站建設(shè)的傳統(tǒng)認(rèn)識。事實(shí)證明，傳統(tǒng)觀念中的網(wǎng)站FLASH形象首頁、大篇幅企業(yè)新聞報道、領(lǐng)導(dǎo)人風(fēng)采展示、產(chǎn)品介紹不詳?shù)痊F(xiàn)象，均使得企業(yè)網(wǎng)站營銷職能難以很好地發(fā)揮出來。構(gòu)建營銷型網(wǎng)站，就是要明確網(wǎng)站的營銷職能，以網(wǎng)絡(luò)營銷為核心目標(biāo)來進(jìn)行網(wǎng)站建設(shè)。
Put forward the concept of marketing type site, breaking the traditional understanding of enterprise website construction. In fact, the traditional concept of the website home page, FLASH image of large space business news reports, leader style show, product introduction is not known phenomenon, make enterprise website marketing functions difficult to play well. Construction of marketing type site, is to clear the site marketing, network marketing is the core of the target to the construction site.
營銷型網(wǎng)站是為了滿足企業(yè)網(wǎng)絡(luò)營銷，包括以客戶服務(wù)為主的網(wǎng)站營銷，以銷售為主的網(wǎng)站營銷，和以國際市場開發(fā)為主動網(wǎng)站營銷。 營銷型網(wǎng)站實(shí)質(zhì)就是抓住每一個細(xì)節(jié)，向網(wǎng)站要效益。
Marketing type site is in order to meet the needs of enterprise network marketing, including customer service oriented web site marketing, sales oriented website marketing, and international market development for the active web marketing. Marketing type site is seizing every detail, to the site to benefit.
“營銷型網(wǎng)站是對網(wǎng)站的發(fā)展，整合了各種網(wǎng)絡(luò)營銷理念和網(wǎng)站運(yùn)營管理方法，不僅注重網(wǎng)站建設(shè)的專業(yè)性，更加注重網(wǎng)站運(yùn)營管理的整個過程，是企業(yè)網(wǎng)站建設(shè)與運(yùn)營維護(hù)一體化的全程網(wǎng)絡(luò)營銷模式。” 我們從以下幾方面來理解營銷型企業(yè)網(wǎng)站。
"Marketing type site is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance of the whole network marketing model integration." We from the following aspects to understand the marketing type enterprise website.
如何構(gòu)建營銷型網(wǎng)站
How to build a marketing type website
通過將SEO概念融入網(wǎng)站網(wǎng)站的程序設(shè)計，域名選擇功能規(guī)劃等方面。交給客戶一個帶有搜索引擎優(yōu)化元素，符合搜索引擎規(guī)范的網(wǎng)站。
The program design of SEO concepts into the web site, domain name selection function planning etc.. To the customer with a search engine optimization elements, in line with the search engine for web site.
省略花哨的、無意義網(wǎng)頁，營銷網(wǎng)站的每一個頁面都將會在產(chǎn)品銷售過程中發(fā)揮作用。
Omission of fancy, meaningless webpage, every page marketing website will play a role in the process of product sales.
把焦點(diǎn)放在網(wǎng)站的使用性、信息結(jié)構(gòu)和好的優(yōu)化行徑。讓瀏覽者可以快速查找產(chǎn)品，聯(lián)系方式，來電咨詢。
Focus on the website usability, information structure and the best optimization. Let your visitors can quickly find the products, contact information, call the advisory.
產(chǎn)品文案的重構(gòu)將試圖為您與您的客戶之間建立起一座橋梁，通過合適的文字條理去建立客戶對企業(yè)與產(chǎn)品的信任。供明晰的結(jié)構(gòu)、誘餌性產(chǎn)品介紹與全新的WEB2.0技術(shù)，以觸發(fā)潛在客戶購買動作為目的的網(wǎng)站建設(shè)方式。
Reconstruction of product copy will try to help you with your customers to build a bridge, through the appropriate word order to establish the customer to the enterprise and the product of trust. For the clear structure, bait products introduction and new WEB2.0 technology, to trigger the potential customers to purchase action for the purpose of the website construction.
如果網(wǎng)站設(shè)計的非常符合搜索引擎優(yōu)化，那么不用花一分錢就可以在Google、百度、Yahoo等搜索引擎中獲得較好的排名，從而讓搜索引擎源源不斷的給你帶來客戶。
If the website design very accord with search engine optimization, then do not have to spend a penny can get good rankings in Google, Baidu, Yahoo and other search engines, so that the search engine everfount bring you customers.
網(wǎng)站設(shè)計是否人性化，直接影響著你的潛在客戶能否在最短的時間內(nèi)了解你，信任你，并且能夠快速轉(zhuǎn)化成你的客戶。要讓網(wǎng)站設(shè)計的人性化，就需要在網(wǎng)站的結(jié)構(gòu)、業(yè)務(wù)介紹流程、產(chǎn)品的描述文案、排版設(shè)計，網(wǎng)頁技術(shù)采用等方面進(jìn)行專業(yè)的策劃。
Web site design is humanized, directly affects your potential customers can understand you, in the shortest possible time to trust you, and be able to quickly into your customers. To make humanized web design, we need in the website structure, business process, product description text, layout design, webpage technology adoption and other aspects of the professional planning.
在線網(wǎng)絡(luò)客服系統(tǒng)、 潛在客戶跟蹤系統(tǒng)等輔助手段進(jìn)一步提升效益。
Online customer service system, potential customers tracking system and other auxiliary means to further enhance efficiency.
影響營銷型網(wǎng)站成敗的因素主要有三項(xiàng)：
Factors affecting the success or failure of the marketing type website there are three:
一、營銷型網(wǎng)站成敗的決定性因素是堅持不懈；
The decisive factor of success or failure is unremittingly marketing website;
二、關(guān)鍵性因素是領(lǐng)導(dǎo)對自己的網(wǎng)站建設(shè)的認(rèn)識及重視程度；
The key factor is the leadership awareness and attention to your own website construction;
三、網(wǎng)站建設(shè)服務(wù)提供商的技能及專業(yè)水平。營銷型網(wǎng)站是指以現(xiàn)代網(wǎng)絡(luò)營銷理念為核心,以搜索引擎良好表現(xiàn)、用戶良好體驗(yàn)為標(biāo)準(zhǔn),能夠更好地將訪客轉(zhuǎn)化為顧客的企業(yè)網(wǎng)站.所有營銷型企業(yè)網(wǎng)站首先要符合SEO,搜索引擎優(yōu)化排名是最重要的網(wǎng)站推廣手段之一,如果一個企業(yè)網(wǎng)站沒有從SEO的角度去設(shè)計,做好之后，還需要花不少錢請專業(yè)的SEO公司進(jìn)行網(wǎng)站優(yōu)化.網(wǎng)站不是藝術(shù)品，一定要設(shè)計的清晰明了,方便用戶瀏覽.網(wǎng)絡(luò)營銷是一種技術(shù)和營銷策略相集合的營銷手段,所以采取合理的網(wǎng)絡(luò)營銷工,可以很大程度的提高潛在客戶的轉(zhuǎn)化率。
Skills and level of professional website construction service provider. Marketing type site refers to the modern network marketing idea as the core, to the search engine performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet SEO, search engine optimization ranking is one of the most important site promotion means, if a enterprise website is not from the perspective of SEO to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse the network marketing is a collection of techniques and marketing strategies marketing means, so take the network marketing industry and reasonable, can greatly improve the conversion of potential customers.