1、定位是前提，方向要明確
Position is the premise, the direction to clear
在做站之前就應(yīng)該要明確的問(wèn)題，而不是在網(wǎng)站都做好了才想著我的網(wǎng)站制作該如何定位如何推廣。身邊有很多一些朋友也是做過(guò)網(wǎng)站的，不少人都是心血來(lái)潮，三分鐘熱度的去做，這樣做下去，只會(huì)越做越迷茫。網(wǎng)站的定位很重要，他決定了你這個(gè)網(wǎng)站的發(fā)展方向以及盈利方向，所以在做站之前就該把一些數(shù)據(jù)調(diào)查好，這樣就有了方向去追逐了，定位好了也就越走越順了，自然也不會(huì)半途而廢了。
In the station before it should be clear, but not at the site are ready to think about my website how to position the promotion. There are many friends also do a web site, a lot of people are be prompted by a sudden impulse, heat three minutes to do, to do so, will only do more confused. Website localization is very important, he determines the direction of development you this website and profit orientation, so do stand before should put some survey data, this is a direction to pursue, good location is farther along, nature also won't give up halfway.
2、技術(shù)要保證，不能太匱乏
Technology to ensure, not too short
很多的一些站長(zhǎng)很痛苦，他們不太懂技術(shù)的的話，站長(zhǎng)不需要懂得太多。個(gè)人站長(zhǎng)一般做站時(shí)大多會(huì)考慮網(wǎng)站的一些內(nèi)容如何充實(shí)，無(wú)論是自己更新還是開(kāi)論壇讓網(wǎng)友來(lái)更新都是一個(gè)不錯(cuò)的選擇，但是一個(gè)網(wǎng)站從內(nèi)容更新、技術(shù)支持、美工設(shè)計(jì)、宣傳策劃都要站長(zhǎng)一個(gè)人弄的話，肯定會(huì)顯得有點(diǎn)手忙腳亂，所以我還是建議去組建一個(gè)團(tuán)隊(duì)去進(jìn)行網(wǎng)站運(yùn)營(yíng)，一個(gè)巴掌拍不響啊。
Some Adsense many painful, they don't understand the technology words, do not need to know too much. Personal webmaster do stand mostly will consider some of the web content to enrich, whether their own update or open forum users to update is a good choice, but a web site from content updates, technical support, art design, advertising planning is to head a person get it, certainly will appear some act with confusion, so I suggest to set up a team to carry out site operations, you cannot clap with one hand.
3、資金是根本，看你走多遠(yuǎn)
Capital is the fundamental, to see how far you go
一些網(wǎng)站的出名并不是說(shuō)沒(méi)有資金支持的情況就被廣大網(wǎng)民所知曉了。那些個(gè)人站長(zhǎng)不具備充足的資金鏈，所以在推廣上很難做好，就算做好了，最多也是前期的，后期的路很難了。如果想把網(wǎng)站做大，充足的資金鏈支持還是必不可缺的，看看人家百度、阿里巴巴這些網(wǎng)站的融資，你就懂了。
Some of the famous site is not to say that no funds to support the case for users. Those individual stationmaster does not have sufficient funds chain, so in the promotion is very difficult to do, even if the well, most early, the road is difficult. If you want to expand the site, funds chain support is indispensable, have a look others Baidu, Alibaba these site financing, you'll understand.
4、內(nèi)容是基本，看點(diǎn)加特色
Content is the basic point, add features
由于產(chǎn)品和技術(shù)的局限性，多數(shù)站長(zhǎng)會(huì)選擇一些開(kāi)源的、免費(fèi)的網(wǎng)站程序來(lái)拼湊自己的網(wǎng)站，國(guó)內(nèi)目前的建站門(mén)檻都已經(jīng)普及了，所以建站就跟安裝軟件一般，這樣無(wú)疑就會(huì)造成網(wǎng)站的量化。很多網(wǎng)站都會(huì)選擇修改或是做新模板來(lái)凸顯自己的特色。整個(gè)網(wǎng)站的核心如果跟別人不一樣，自然就會(huì)在眾多網(wǎng)站中成為一大亮點(diǎn)。
Due to the limitations of technology and products, the majority of owners will choose some open source, free web site program to put together their own web site, the site threshold has been popularized, so the site to install the software, this undoubtedly will cause site quantization. Many websites will modify or make a new template to highlight its own characteristics. The core of the whole website if you do not like the others, will naturally become a major bright spot in many sites.
5、推廣和優(yōu)化，一樣不能缺
Promotion and the optimization, the same can not be missing
推廣和優(yōu)化是兩個(gè)比較費(fèi)神的難題，先從推廣說(shuō)起，網(wǎng)絡(luò)推廣確實(shí)不是件容易的事，方法雖然有很多，但是具體落實(shí)到做的時(shí)候，但從執(zhí)行上講是比較難的，小網(wǎng)站的個(gè)人站長(zhǎng)在推廣上這一塊更多的是去發(fā)發(fā)帖子，做做問(wèn)答，很少有愿意投資去做推廣的，這也是網(wǎng)站前期推廣的一大難題。還有一個(gè)就是優(yōu)化了，這方面關(guān)于seo的方法也很多，關(guān)鍵一點(diǎn)就是跟著搜索引擎走，其實(shí)很多站長(zhǎng)這一塊做不起來(lái)的原因是不能堅(jiān)持每天更新好內(nèi)容，如果可以保持更新量化和更新頻率，想被收錄是沒(méi)什么問(wèn)題的。
Promotion and optimization are two troubling problem, first from the promotion of it, network promotion is not easy, although there are many methods, but the specific implementation to do, but from the implementation is difficult, the small website of individual stationmaster in the promotion of this piece is more to a post, do ask, few are willing to invest to do promotion, a problem that is website promotion. There is a optimal method about SEO, this is also a lot of, the key point is with the search engine, but many webmaster of this piece do not up the reason is not adhere to update every day, if you can keep updating the quantization and update frequency, wanted to be included is no problem.
6、注重用戶體驗(yàn)是核心
Pay attention to the user experience is the core
用戶體驗(yàn)真的真的很很重要，用戶的需求就是我們能成功的關(guān)鍵所在。就拿網(wǎng)站來(lái)看，其實(shí)網(wǎng)站也要抓住游客的心理。從自己平常逛網(wǎng)站的心理來(lái)考慮游客在你網(wǎng)站上的感受，換個(gè)角度去看看自己所做的網(wǎng)站，也就是通常所說(shuō)的“換位思考”。
User experience is really very important, the user needs is our key to success. Take the site, the site also should seize the tourists' psychology. To consider the visitors on your site from their usual shopping website feel mental, change an angle to have a look own website, empathy is commonly referred to as " ".
說(shuō)了這么多，再看以上的幾點(diǎn)，我想大家可以對(duì)比下自己是不是有其中的一項(xiàng)或幾項(xiàng)。其實(shí)中小站長(zhǎng)的發(fā)展一直處于一個(gè)迷茫的階段，很多老站長(zhǎng)都經(jīng)常會(huì)說(shuō)，現(xiàn)在做什么站賺錢(qián)，做什么站好做，這樣的問(wèn)題也就反應(yīng)了國(guó)內(nèi)互聯(lián)網(wǎng)目前的中小網(wǎng)站很難發(fā)展的現(xiàn)況。歡迎大家跟我一起交流一下關(guān)于中小網(wǎng)站該如何發(fā)展以及定位方面的經(jīng)驗(yàn)，個(gè)人站長(zhǎng)永遠(yuǎn)都該探索新的出路，因?yàn)檎f(shuō)不定下一個(gè)成功的就是你。
Said so much, look at several points above, I think we can compare yourself is it right? There is one or several. In fact, the development of small and medium-sized webmaster has been in a confused stage, many of the old owners have often said, now do stand to make money, what good do stand, such problems will reaction in the small website of domestic Internet at present difficult development. Welcome to my talk together about how to develop the small and medium-sized site and positioning of the experience, personal webmaster always in the search for a new way out, perhaps because a successful is you.
本文發(fā)布于創(chuàng)新互聯(lián)UEO營(yíng)銷(xiāo)型網(wǎng)站建設(shè)公司http://www.rwnh.cn/