1、網(wǎng)站內(nèi)容(Website content)
瀏覽Internet，我們會(huì)發(fā)現(xiàn)，大多數(shù)中小企業(yè)網(wǎng)站欄目劃分趨于一致：公司簡(jiǎn)介、產(chǎn)品/服務(wù)介紹、聯(lián)系方式等，在版式設(shè)計(jì)上也基本上是上下分欄、左右分欄等方式，不會(huì)利用富于企業(yè)特點(diǎn)的圖形或文字裝飾網(wǎng)站，網(wǎng)站設(shè)計(jì)沒有個(gè)性，如果說這樣的網(wǎng)站沒有取得預(yù)期的效果并不為怪。這似乎成了一種模式，設(shè)計(jì)公司可以以此為模板套在大多數(shù)企業(yè)的網(wǎng)站中，這相對(duì)而言還不重要，網(wǎng)站的內(nèi)容安排才更重要。舉例而言：網(wǎng)站在介紹產(chǎn)品或服務(wù)的時(shí)候，是否站在客戶的角度去介紹了呢？客戶會(huì)關(guān)心產(chǎn)品什么內(nèi)容？產(chǎn)品或服務(wù)介紹在多大程度上能夠打消客戶的疑問？網(wǎng)站內(nèi)容是否有親和力，能夠迅速拉近與客戶的距離？我們說，企業(yè)建立自己的網(wǎng)站，除了宣傳自己、展示自己，更重要的是如何為企業(yè)帶來利潤(rùn)，通過網(wǎng)站，使更多的潛在客戶變成實(shí)在的客戶！因此，設(shè)計(jì)中心建議打算重新建設(shè)網(wǎng)站的企業(yè)仔細(xì)考慮網(wǎng)站內(nèi)容的安排，同時(shí)你們有權(quán)利向設(shè)計(jì)公司咨詢，他們有義務(wù)解釋您的各種疑問，協(xié)助您重新對(duì)SEO網(wǎng)站進(jìn)行規(guī)劃。
Browse the Internet, we will find that most small and medium-sized enterprise web column division to the agreement, company profile, product/service is introduced, the contact method and so on, in the format design also is basically the up and down points column, or so points column of the way, won't use abound of the characteristics of the enterprise graphics or text decoration web site design without individual character, if such a web site have not obtained the desired effect is not stands. This seems to be a pattern, design company can use as a template set in most enterprise web site, the relative is not important, the content on the website to arrange more important. For example: the site in the introduction of the product or service, standing in the point of view of the customer whether to introduce? The client will care about what content products? Product or service introduced in degree to reassure their queries? Website content is friendly, to be able to quickly close the distance with the customer? We said, the enterprise to build your own web site, in addition to publicize his, show their, more important is how to lead to the company profits, through a web site, make more potential customers become really customers! Therefore, design center suggest going to to the enterprise carefully consider the construction site of the site's content arrangement, and you have the right to design consulting company, they have an obligation to explain to all your questions, help you to perform site planning.
2、技術(shù)問題(Technical problems)
首先應(yīng)該說明的是，我們并非鼓動(dòng)企業(yè)在自己的網(wǎng)站中加大技術(shù)含量。實(shí)際上，最重要的是所使用的技術(shù)在多大程度上實(shí)現(xiàn)了預(yù)期的功能或者說網(wǎng)站所要的功能需要什么樣的技術(shù)實(shí)現(xiàn)比較經(jīng)濟(jì)劃算。而我們?cè)谂c企業(yè)的接觸中，常常碰到這種情況：網(wǎng)站中使用了先進(jìn)的技術(shù)，當(dāng)然進(jìn)行了大筆的投資，但實(shí)際上所實(shí)現(xiàn)的功能通過其他方式，很低的投入就可以實(shí)現(xiàn)！但是企業(yè)并不了解這些。我們沒有必要去探討設(shè)計(jì)公司的好壞，我們想要說明的是企業(yè)在自己的網(wǎng)站建設(shè)中一定要盡量多了解些信息，多做些比較，同時(shí)要慎重審查他們所提交的網(wǎng)站設(shè)計(jì)方案。在此，設(shè)計(jì)中心提醒您，網(wǎng)站建設(shè)實(shí)際上并不是一個(gè)簡(jiǎn)單的工作，如何站在企業(yè)的角度去規(guī)劃、營(yíng)造一個(gè)實(shí)用的網(wǎng)站，投入與網(wǎng)站功能相配套的技術(shù)，需要您與設(shè)計(jì)公司或?qū)I(yè)人員仔細(xì)探討。
First should explain, we do not encourage enterprise in their site increased technical content. In fact, the most important is the use of technology in the extent of achieving the desired function or web site to function need what kind of technology to achieve more economical. And we in and enterprise in the contact of, often encounter this kind of situation: web site used advanced technology, of course, a lot of investment, but in fact the function of the realization of the other way, very low input can be achieved. But business is not to know this. We don't have to explore design company is good or bad, we think it's important to note that on his website construction enterprises must try to know more about some information, do more more, at the same time to carefully review their web site design submitted. In this, the design center to remind you that the website construction in fact is not a simple task, how to stand in the point of view of the enterprise to plan, build a practical website, input and site function of supporting the technology, need you and design company or professional discussed carefully.
3、設(shè)計(jì)問題(Design problems)
應(yīng)該說，設(shè)計(jì)問題是目前國(guó)內(nèi)網(wǎng)站存在的最普遍的問題，體現(xiàn)在網(wǎng)站結(jié)構(gòu)、用色、欄目劃分等等，在版式設(shè)計(jì)上也基本上是上下分欄、左右分欄等方式，網(wǎng)站不會(huì)利用富于企業(yè)特點(diǎn)的圖形或文字進(jìn)行裝飾，網(wǎng)站設(shè)計(jì)沒有個(gè)性。因此，仔細(xì)選擇一個(gè)有設(shè)計(jì)實(shí)力的公司，是您在重新設(shè)計(jì)網(wǎng)站時(shí)很重要的工作。
Should say, design problem is the present domestic website of existence the most common problems, reflected in the website structure, coloring, columns division, and so on, in the format design also is basically the up and down or so points column and points column of the way, the website will not use abound enterprise characteristics graphics or text decoration, web design no personality. Therefore, carefully choose a design strength of the company, is you when the site is very important work.
4、交互問題(Interaction problems)
您的網(wǎng)站是否實(shí)現(xiàn)了與客戶的交互，在多大程度上實(shí)現(xiàn)了這一功能，值得您仔細(xì)考慮，在我們接觸的客戶中，甚至有的客戶抱怨：他的信箱至今還沒有收到mail！經(jīng)過我們的檢查，是因?yàn)榫W(wǎng)站留言簿中有關(guān)信息提交的設(shè)置有問題！當(dāng)然，這種交互還是很初級(jí)的，在高級(jí)一點(diǎn)的可以設(shè)置自己的BBS，即時(shí)回答客戶的提問，收集客戶信息。而隨著目前網(wǎng)絡(luò)服務(wù)費(fèi)用的下降，您還可以建立自己的數(shù)據(jù)庫，比如客戶信息數(shù)據(jù)庫、產(chǎn)品管理數(shù)據(jù)庫等等，通過后臺(tái)管理系統(tǒng)，自動(dòng)實(shí)現(xiàn)網(wǎng)站的更新！新產(chǎn)品也可以即時(shí)發(fā)布到網(wǎng)站中去。這些功能是企業(yè)網(wǎng)站在更新中最重要的內(nèi)容，同時(shí)也是網(wǎng)站真正能夠發(fā)揮作用的重點(diǎn)所在！
Your website is achieved with the customer interaction, realized the extent of this function, you deserve careful consideration, in our contact in the customer, even some customer complaint: his mailbox haven't received mail! After our check, because the message board web site about the information submitted to the setting of the have a problem! Of course, the interaction of the primary is still in a can set his senior the BBS, instant answer customer questions, collect customer information. But with the current network service costs down, you can build your own database, such as customer information database, product management database, and so on, through the background management system, the automatic realize the renewal of the website. New products can also immediately announced to the site. These functions is the enterprise web site in the update in the most important content, but also the role of real can site key!
當(dāng)然了還有其他的問題，這里只是其中的幾點(diǎn)，在長(zhǎng)沙網(wǎng)站優(yōu)化是一個(gè)長(zhǎng)期的過程，不是一蹴而就的，所以貴在堅(jiān)持。
Of course there are other problems, this is just one of the things, in changsha website optimization is a long-term process, is not achieved overnight, so is the persistence.
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