1、定位是前提，方向要明確
Position is the premise, the direction to clear
在做站之前就應該要明確的問題，而不是在網(wǎng)站都做好了才想著我的網(wǎng)站制作該如何定位如何推廣。身邊有很多一些朋友也是做過網(wǎng)站的，不少人都是心血來潮，三分鐘熱度的去做，這樣做下去，只會越做越迷茫。網(wǎng)站的定位很重要，他決定了你這個網(wǎng)站的發(fā)展方向以及盈利方向，所以在做站之前就該把一些數(shù)據(jù)調(diào)查好，這樣就有了方向去追逐了，定位好了也就越走越順了，自然也不會半途而廢了。
In the station before it should be clear, but not at the site are ready to think about my website how to position the promotion. There are many friends also do a web site, a lot of people are be prompted by a sudden impulse, heat three minutes to do, to do so, will only do more confused. Website localization is very important, he determines the direction of development you this website and profit orientation, so do stand before should put some survey data, this is a direction to pursue, good location is farther along, nature also won't give up halfway.
2、技術要保證，不能太匱乏
Technology to ensure, not too short
很多的一些站長很痛苦，他們不太懂技術的的話，站長不需要懂得太多。個人站長一般做站時大多會考慮網(wǎng)站的一些內(nèi)容如何充實，無論是自己更新還是開論壇讓網(wǎng)友來更新都是一個不錯的選擇，但是一個網(wǎng)站從內(nèi)容更新、技術支持、美工設計、宣傳策劃都要站長一個人弄的話，肯定會顯得有點手忙腳亂，所以我還是建議去組建一個團隊去進行網(wǎng)站運營，一個巴掌拍不響啊。
Some Adsense many painful, they don't understand the technology words, do not need to know too much. Personal webmaster do stand mostly will consider some of the web content to enrich, whether their own update or open forum users to update is a good choice, but a web site from content updates, technical support, art design, advertising planning is to head a person get it, certainly will appear some act with confusion, so I suggest to set up a team to carry out site operations, you cannot clap with one hand.
3、資金是根本，看你走多遠
Capital is the fundamental, to see how far you go
一些網(wǎng)站的出名并不是說沒有資金支持的情況就被廣大網(wǎng)民所知曉了。那些個人站長不具備充足的資金鏈，所以在推廣上很難做好，就算做好了，最多也是前期的，后期的路很難了。如果想把網(wǎng)站做大，充足的資金鏈支持還是必不可缺的，看看人家百度、阿里巴巴這些網(wǎng)站的融資，你就懂了。
Some of the famous site is not to say that no funds to support the case for users. Those individual stationmaster does not have sufficient funds chain, so in the promotion is very difficult to do, even if the well, most early, the road is difficult. If you want to expand the site, funds chain support is indispensable, have a look others Baidu, Alibaba these site financing, you'll understand.
4、內(nèi)容是基本，看點加特色
Content is the basic point, add features
由于產(chǎn)品和技術的局限性，多數(shù)站長會選擇一些開源的、免費的網(wǎng)站程序來拼湊自己的網(wǎng)站，國內(nèi)目前的建站門檻都已經(jīng)普及了，所以建站就跟安裝軟件一般，這樣無疑就會造成網(wǎng)站的量化。很多網(wǎng)站都會選擇修改或是做新模板來凸顯自己的特色。整個網(wǎng)站的核心如果跟別人不一樣，自然就會在眾多網(wǎng)站中成為一大亮點。
Due to the limitations of technology and products, the majority of owners will choose some open source, free web site program to put together their own web site, the site threshold has been popularized, so the site to install the software, this undoubtedly will cause site quantization. Many websites will modify or make a new template to highlight its own characteristics. The core of the whole website if you do not like the others, will naturally become a major bright spot in many sites.
5、推廣和優(yōu)化，一樣不能缺
Promotion and the optimization, the same can not be missing
推廣和優(yōu)化是兩個比較費神的難題，先從推廣說起，網(wǎng)絡推廣確實不是件容易的事，方法雖然有很多，但是具體落實到做的時候，但從執(zhí)行上講是比較難的，小網(wǎng)站的個人站長在推廣上這一塊更多的是去發(fā)發(fā)帖子，做做問答，很少有愿意投資去做推廣的，這也是網(wǎng)站前期推廣的一大難題。還有一個就是優(yōu)化了，這方面關于seo的方法也很多，關鍵一點就是跟著搜索引擎走，其實很多站長這一塊做不起來的原因是不能堅持每天更新好內(nèi)容，如果可以保持更新量化和更新頻率，想被收錄是沒什么問題的。
Promotion and optimization are two troubling problem, first from the promotion of it, network promotion is not easy, although there are many methods, but the specific implementation to do, but from the implementation is difficult, the small website of individual stationmaster in the promotion of this piece is more to a post, do ask, few are willing to invest to do promotion, a problem that is website promotion. There is a optimal method about SEO, this is also a lot of, the key point is with the search engine, but many webmaster of this piece do not up the reason is not adhere to update every day, if you can keep updating the quantization and update frequency, wanted to be included is no problem.
6、注重用戶體驗是核心
Pay attention to the user experience is the core
用戶體驗真的真的很很重要，用戶的需求就是我們能成功的關鍵所在。就拿網(wǎng)站來看，其實網(wǎng)站也要抓住游客的心理。從自己平常逛網(wǎng)站的心理來考慮游客在你網(wǎng)站上的感受，換個角度去看看自己所做的網(wǎng)站，也就是通常所說的“換位思考”。
User experience is really very important, the user needs is our key to success. Take the site, the site also should seize the tourists' psychology. To consider the visitors on your site from their usual shopping website feel mental, change an angle to have a look own website, empathy is commonly referred to as " ".
說了這么多，再看以上的幾點，我想大家可以對比下自己是不是有其中的一項或幾項。其實中小站長的發(fā)展一直處于一個迷茫的階段，很多老站長都經(jīng)常會說，現(xiàn)在做什么站賺錢，做什么站好做，這樣的問題也就反應了國內(nèi)互聯(lián)網(wǎng)目前的中小網(wǎng)站很難發(fā)展的現(xiàn)況。歡迎大家跟我一起交流一下關于中小網(wǎng)站該如何發(fā)展以及定位方面的經(jīng)驗，個人站長永遠都該探索新的出路，因為說不定下一個成功的就是你。
Said so much, look at several points above, I think we can compare yourself is it right? There is one or several. In fact, the development of small and medium-sized webmaster has been in a confused stage, many of the old owners have often said, now do stand to make money, what good do stand, such problems will reaction in the small website of domestic Internet at present difficult development. Welcome to my talk together about how to develop the small and medium-sized site and positioning of the experience, personal webmaster always in the search for a new way out, perhaps because a successful is you.
本文發(fā)布于創(chuàng)新互聯(lián)UEO營銷型網(wǎng)站建設公司http://www.rwnh.cn/