對(duì)網(wǎng)站的SEO網(wǎng)站優(yōu)化診斷是我們必須要掌握的技能，只有學(xué)會(huì)分析網(wǎng)站數(shù)據(jù)才能做科學(xué)的SEO，不憑感覺做優(yōu)化，依賴于數(shù)據(jù)和以往的經(jīng)驗(yàn)，SEO診斷之后就是撰寫優(yōu)化方案，然后再依照方案執(zhí)行下去，當(dāng)然并不是所有的優(yōu)化都能達(dá)到預(yù)期目標(biāo)，在失敗的過程中總結(jié)經(jīng)驗(yàn)，這樣就能有所進(jìn)步。
On the website of the SEO website optimization diagnosis is we must master the skills, only to learn scientific data analysis to do SEO, do not feel to do optimization, depend on the data and experience, SEO diagnosis is written after optimization scheme, and then in accordance with the execution of the project under go to, but not all of the optimization can to achieve the desired objectives, summarize the experience in the failure process, so that we can make progress.
一般的企業(yè)網(wǎng)站制作上都有新聞版塊，其實(shí)那些新聞內(nèi)容很少有客戶會(huì)點(diǎn)擊閱讀，所以這個(gè)版塊其實(shí)就是為了更新內(nèi)容而做的，而有些企業(yè)站長期沒有人去管理，新聞內(nèi)容也是從網(wǎng)站直接復(fù)制粘貼的，更有些內(nèi)容是與網(wǎng)站主題沒有半點(diǎn)關(guān)系的。針對(duì)這些內(nèi)容可以慢慢去刪除，當(dāng)然已經(jīng)收錄的內(nèi)容需要謹(jǐn)慎刪除，內(nèi)容無非是原創(chuàng)、偽原創(chuàng)、采集，原創(chuàng)內(nèi)容撰寫起來比較困難，而且對(duì)于一般的SEO人員來講，也很少有那么好的文筆，隨意寫出來的原創(chuàng)內(nèi)容并不是高質(zhì)量的內(nèi)容，所以原創(chuàng)內(nèi)容和偽原創(chuàng)內(nèi)容都得有，偽原創(chuàng)的時(shí)候可以自己人工去修改，好不要用工具代勞。
The general enterprise website has news sections, the fact that the news content very few customers will click to read, so this section is to update the content and do, and some enterprises long-term no one to manage, news content is from the website directly copy paste, some content is not the slightest relationship with website the theme of the. In view of these contents can be slowly to delete, of course, have included the contents need to be removed, the content is original, pseudo original, acquisition, difficult to write original content, but also for the general SEO personnel speaking, rarely have so good writing, original content to write is not high quality content, so original content and pseudo original content have, pseudo original time can own artificial to modify, it is best not to use the tool.
筆者的這個(gè)齒輥式破碎機(jī)網(wǎng)站是一個(gè)以圖片為主的企業(yè)站，如上圖所示，檢查網(wǎng)站死鏈的時(shí)候發(fā)現(xiàn)了兩個(gè)死鏈，其次在頁面中也發(fā)現(xiàn)了一些錯(cuò)誤的鏈接，這些錯(cuò)誤如果沒有仔細(xì)去看，可能就會(huì)被忽略掉了，雖然這些錯(cuò)誤對(duì)于優(yōu)化來說不是致命的，但好還是盡量避免掉。檢查過死鏈后再順便檢查一下友情鏈接，最近百度推出了綠蘿算法，對(duì)于友情鏈接的要求應(yīng)該必須是有相關(guān)性的，即使檢查友情鏈接是個(gè)好習(xí)慣。除此之外還可以測(cè)試下網(wǎng)站的打開速度，網(wǎng)站的優(yōu)化歷史也需要與客戶溝通一下，被降權(quán)的網(wǎng)站一般還是不要去接了，比較浪費(fèi)自己的時(shí)間。
This tooth roller of the crusher is a site with pictures of the enterprise stand, as shown above, check the site chain was found two dead, then some wrong links are found on the page, these errors if not carefully to see, may be ignored, although these error for optimization is not fatal, but better to avoid. Check the chain and then check to see if the links, recently launched green algorithm for Baidu, links should be must be correlated to check links, even if it is a good habit. In addition to open the speed test site, optimize the historical site also need to communicate with customers, be right down the website is not to receive, compared to waste your time.
就企業(yè)站而言，做優(yōu)化的時(shí)候最頭大是網(wǎng)站的程序問題，具體來說就是頁面的代碼冗余現(xiàn)象比較普遍，以筆者的這個(gè)網(wǎng)站為例吧，查看首頁的源代碼發(fā)現(xiàn)很多CSS樣式都直接寫在頁面里了，對(duì)于網(wǎng)站設(shè)計(jì)這來說，這樣寫或許更方便，但其實(shí)非常不規(guī)范。正常的情況應(yīng)該寫在CSS文件里，CSS樣式要使用外聯(lián)的形式，此外還有很多企業(yè)站用表格布局，頁面代碼冗余的更嚴(yán)重。CSS和JS都要寫在相應(yīng)的文件里，企業(yè)站優(yōu)化比較麻煩的就是要SEO人員去修改頁面和CSS樣式。
Enterprise site optimization, do when the head is procedure site, code redundancy specifically page is relatively common, the site of the for example, view the page source code found on the page a lot of CSS style are directly written, for website design it, write this perhaps more convenient, but in fact is not standardized. Normal circumstances should be written in the CSS file, CSS style to use outside forms, in addition to many enterprise stand using tables for layout, more serious page code redundancy. CSS and JS are written in the corresponding file, enterprise stand optimization more trouble is to SEO to modify the page and CSS style.
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