1、農(nóng)產(chǎn)品市場(chǎng)營銷的文獻(xiàn)綜述如何寫?急!??!
創(chuàng)新互聯(lián)公司秉承實(shí)現(xiàn)全網(wǎng)價(jià)值營銷的理念,以專業(yè)定制企業(yè)官網(wǎng),做網(wǎng)站、網(wǎng)站建設(shè),小程序制作,網(wǎng)頁設(shè)計(jì)制作,手機(jī)網(wǎng)站開發(fā),營銷型網(wǎng)站幫助傳統(tǒng)企業(yè)實(shí)現(xiàn)“互聯(lián)網(wǎng)+”轉(zhuǎn)型升級(jí)專業(yè)定制企業(yè)官網(wǎng),公司注重人才、技術(shù)和管理,匯聚了一批優(yōu)秀的互聯(lián)網(wǎng)技術(shù)人才,對(duì)客戶都以感恩的心態(tài)奉獻(xiàn)自己的專業(yè)和所長(zhǎng)。
縱觀世界各國農(nóng)產(chǎn)品零售業(yè)的發(fā)展和變遷可方式、農(nóng)產(chǎn)品價(jià)格和質(zhì)量等因素對(duì)農(nóng)產(chǎn)品超市經(jīng)營以發(fā)現(xiàn),相對(duì)于傳統(tǒng)的農(nóng)貿(mào)市場(chǎng)經(jīng)營,農(nóng)產(chǎn)品超市的發(fā)展關(guān)系重大。目前,超市在許多國家都成為農(nóng)經(jīng)營表現(xiàn)出許多優(yōu)勢(shì),如有助于提高農(nóng)產(chǎn)品的流通產(chǎn)品零售市場(chǎng)的主導(dǎo)業(yè)態(tài)。如在拉美的厄瓜多爾、效率,可以從上解決農(nóng)產(chǎn)品的質(zhì)量安全,能夠阿根廷、烏拉圭,超市在食品零售市場(chǎng)上所占份額減少農(nóng)產(chǎn)品交易中稅收的流失等。此外,超市便超過%。在歐美發(fā)達(dá)國家,超市構(gòu)升級(jí)的需。隨著我國經(jīng)濟(jì)持續(xù)穩(wěn)定的發(fā)展,超在食品零售市場(chǎng)中所占份額超過2/3,在蔬菜水果市經(jīng)營在大中城市逐漸由興起階段轉(zhuǎn)向快速發(fā)展零售市......2、關(guān)于網(wǎng)絡(luò)廣告的英文文獻(xiàn)
Onlineadvertising
OnlineadvertisingisaformofpromotionthatusestheInteandWorldWideWebfortheexpressedpurposeofdeliveringmarketingmessagestoattractcustomers.Examplesofonlineadvertisingincludecontextualadsonsearchengineresultspages,bannerads,RichMediaAds,Socialworkadvertising,onlineclassifiedadvertising,advertisingworksandemailmarketing,includingemailspam.
Competitiveadvantageovertraditionaladvertising
Onemajorbenefitofonlineadvertisingistheimmediatepublishingofinformationandcontentthatisnotlimitedbygeographyortime.Tothatend,theemergingareaofinteractiveadvertisingpresentsfreshchallengesforadvertiserswhohavehithertoadoptedaninterruptivestrategy.
Anotherbenefitistheefficiencyofadvertiser'sinvestment.Onlineadvertisingallowsforthecustomizationofadvertisements,includingcontentandpostedwebsites.Forexample,AdWordsandAdSenseenableadsshownonrelevantwebpagesorasideofsearchresultsofprechosenkeywords.Anotheristhepaymentmethod.Whateverpurchasingvariationisselected,thepaymentisusuallyrelativewithaudiences'response.
Purchasingvariations
ThethreemostmonwaysinwhichonlineadvertisingispurchasedareCPM,CPC,andCPA.
CPM(CostPerImpression)iswhereadvertiserspayforexposureoftheirmessagetoaspecificaudience.CPMcostsarepricedperthousandimpressions,orloadsofanadvertisement.However,meimpressionsmaynotbecounted,suchasareloadorinternaluseraction.TheMintheacronymistheRomannumeralforonethousand.
CP(CostPerisitor)or(CostperiewinthecaseofPopUpsandUnders)iswhereadvertiserspayforthedeliveryofaTargetedisitortotheadvertiserswebsite.
CPC(CostPerClick)isalknownasPayperclick(PPC).Advertiserspayeachtimeauserclicksontheirlistingandisredirectedtotheirwebsite.Theydonotactuallypayforthelisting,butonlywhenthelistingisclickedon.Thissystemallowsadvertisingspecialiststorefinesearchesandgaininformationabouttheirmarket.UnderthePayperclickpricingsystem,advertiserspayfortherighttobelistedunderaseriesoftargetrichwordsthatdirectrelevanttraffictotheirwebsite,andpayonlywhenmeoneclicksontheirlistingwhichlinksdirectlytotheirwebsite.CPCdiffersfromCPinthateachclickispaidforregardlessofwhethertheusermakesittothetargetsite.
CPA(CostPerAction)or(CostPerAcquisition)advertisingisperformancebasedandismonintheaffiliatemarketingsectorofthebusiness.Inthispaymentscheme,thepublishertakesalltheriskofrunningthead,andtheadvertiserpaysonlyfortheamountofuserswhopleteatransaction,suchasapurchaseorsignup.Thisisthebesttypeofratetopayforbanneradvertisementsandtheworsttypeofratetocharge.Similarly,CPL(CostPerLead)advertisingisidenticaltoCPAadvertisingandisbasedontheuserpletingaform,registeringforanewsletterormeotheractionthatthemerchantfeelswillleadtoasale.Almon,CPO(CostPerOrder)advertisingisbasedoneachtimeanorderistransacted.
CostperconversionDescribesthecostofacquiringacustomer,typicallycalculatedbydividingthetotalcostofanadcampaignbythenumberofconversions.Thedefinitionof;Conversion;variesdependingonthesituation:itismetimesconsideredtobealead,asale,orapurchase.
CPE(CostPerEngagement)isaformofCostPerActionpricingfirstintroducedinMarchperpixelofadvertisingspaceandtheiradvertwouldremainonthehomepageforaslongasthewebsiteexistswithnoextracosts.
Floatingad:Anadwhichmovesacrosstheuser'sscreenorfloatsabovethecontent.
Expandingad:Anadwhichchangessizeandwhichmayalterthecontentsofthewebpage.
Politead:Amethodbywhichalargeadwillbedownloadedinsmallerpiecestominimizethedisruptionofthecontentbeingviewed
Wallpaperad:Anadwhichchangesthebackgroundofthepagebeingviewed.
Trickbanner:Abanneradthatlookslikeadialogboxwithbuttons.Itsimulatesanerrormessageoranalert.
Popup:Anewwindowwhichopensinfrontofthecurrentone,displayinganadvertisement,orentirewebpage.
Popunder:SimilartoaPopUpexceptthatthewindowisloadedorsentbehindthecurrentwindowthattheuserdoesnotseeituntiltheycloseoneormoreactivewindows.
ideoad:similartoabannerad,exceptthatinsteadofastaticoranimatedimage,actualmovingvideoclipsaredisplayed.
Mapad:textorgraphicslinkedfrom,andappearinginorover,alocationonanelectronicmapsuchasonGoogleMaps.
Mobilead:anSMStextormultimediamessagesenttoacellphone.
Inaddition,adscontainingstreamingvideoorstreamingaudioarebingverypopularwithadvertisers.
Emailadvertising
LegitimateEmailadvertisingorEmailmarketingisoftenknownas;optinemailadvertising;todistinguishitfromspam.
Affiliatemarketing
Mainarticle:Affiliatemarketing
Affiliatemarketingisaformofonlineadvertisingwhereadvertisersplacecampaignswithapotentiallylargenumberofsmall(andlarge)publishers,whomareonlypaidmediafeeswhentraffictotheadvertiserisgarnered,andusuallyuponaspecificmeasurablecampaignresult(aform,asale,asignup,etc).Today,thisisusuallyaplishedthroughcontractingwithanaffiliatework.
AffiliatemarketingwasaninventionbyinandwasexcelledbywhenitlauncheditsAffiliateProgram,calledAsciateProgramin.Theonlineretaileruseditsprogramtogeneratelowcostbrandexposureandprovidedatthesametimesmallwebsitesawaytoearnmesupplementalie.
Contextualadvertising
ManyadvertisingworksdisplaygraphicalortextonlyadsthatcorrespondtothekeywordsofanIntesearchortothecontentofthepageonwhichtheadisshown.Theseadsarebelievedtohaveagreaterchanceofattractingauser,becausetheytendtoshareasimilarcontextastheuser'ssearchquery.Forexample,asearchqueryfor;flowers;mightreturnanadvertisementforaflorist'swebsite.
Anothernewertechniqueisembeddingkeywordhyperlinksinanarticlewhicharesponredbyanadvertiser.Whenauserfollowsthelink,theyaresenttoasponr'swebsite.
Behavioraltargeting
Inadditiontocontextualtargeting,onlineadvertisingcanbetargetedbasedonauser'spastclickstream.Forexample,ifauserisknowntohaverecentlyvisitedanumberofautomotiveshopping/parinsitesbasedonclickstreamanalysisenabledbycookiesstoredontheuser'sputer,thatusercanthenbeservedautorelatedadswhentheyvisitother,nonautomotivesites.
Adsandmalware
Thereisalclassofadvertisingmethodswhichmaybeconsideredhicalandperhapsevenillegal.Theseincludeexternalapplicationswhichaltersystemsettings(suchasabrowser'shomepage),spawnpopups,andinsertadvertisementsintononaffiliatedwebpages.Suchapplicationsareusuallylabeledasspywareoradware.Theymaymasktheirquestionableactivitiesbyperformingasimpleservice,suchasdisplayingtheweatherorprovidingasearchbar.Someprogramsareeffectivelytrojans.Theseapplicationsaremonlydesignedastobedifficulttoremoveoruninstall.Theeverincreasingaudienceofonlineusers,manyofwhomarenotputersavvy,frequentlylacktheknowledgeandtechnicalabilitytoprotectthemselvesfromtheseprograms.
Adservermarketstructure
Givenbelowisalistoftopadservervendorsin,
AOL
Adbrite
ItshouldbenotedthatGoogleacquiredDoubleClickinmilliondomains.
網(wǎng)絡(luò)廣告
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狹義的網(wǎng)絡(luò)廣告又被稱為在線廣告或者互聯(lián)網(wǎng)廣告;而廣義的網(wǎng)絡(luò)廣告除了包括以計(jì)算機(jī)為核心組成的計(jì)算機(jī)網(wǎng)絡(luò)為媒介的廣告行為外,還包括其他所有以電子設(shè)備相互連接而組成的網(wǎng)絡(luò)為媒介的廣告行為,例如以無線網(wǎng)絡(luò),電子信息亭網(wǎng)絡(luò)為載體的廣告行為。在一般未做特殊說明的情況下,現(xiàn)在各資料所談?wù)摰木W(wǎng)絡(luò)廣告全指狹義網(wǎng)絡(luò)廣告。
狹義網(wǎng)絡(luò)廣告與傳統(tǒng)廣告有很多類似的地方,也分為很多不同廣告形式,擁有多種計(jì)費(fèi)方式。
常見的廣告形式包括:
橫幅式廣告(banner)
通欄式廣告
彈出式廣告(popupads)
按鈕式廣告(button)
插播式廣告(interstitialads)
電子郵件廣告(EDirectMarketing,EDM)
贊助式廣告(sponrship)
分類廣告(classifiedads)
互動(dòng)游戲式廣告(interactivegame)
軟件端廣告
文字鏈接廣告(textads)
浮動(dòng)形廣告(flotingads)
聯(lián)播網(wǎng)廣告
關(guān)鍵字廣告
比對(duì)內(nèi)容廣告
常見的記費(fèi)方式包括:
按照千人印象成本(CPM)收費(fèi)。
按照每點(diǎn)擊成本(CPC)收費(fèi)。
按照每行動(dòng)成本(CPA)收費(fèi)。
按照每回應(yīng)成本(CPR)收費(fèi)。
按照每購買成本(CPP)收費(fèi)。
這些都是國際流行的收費(fèi)模式。在中國和一些網(wǎng)絡(luò)廣告的發(fā)展中國家,則時(shí)常會(huì)采用以時(shí)間來購買的模式,如按每日投放成本收費(fèi),按每周投放成本收費(fèi)等。對(duì)網(wǎng)絡(luò)廣告的研究顯示,]。自從上次某X人驗(yàn)收我答案,主動(dòng)說加分,卻關(guān)閉問題后,我就再也不想給人找英文文獻(xiàn)了...(因?yàn)槟阌玫哪涿?如果你是我說的那個(gè)人,請(qǐng)忽視我! ) 如果不是,請(qǐng)看下面,更多具體要可說明,我再補(bǔ)充 頁P(yáng)DF,可以傳你) Abstract Clickthrough rates have emerged as the de facto measure of Inte advertising effectiveness. Unfortunately, clickthrough rates are plummeting. This decline prompts four critical questions: (1) why do banner ads seem to be ineffective; (2) what can advertisers do to improve their effectiveness; (3) does an immediate measure such as clickthrough rate undervalue online advertising; and, (4) are memorybased measures such as recall or awareness more appropriate To address these questions, we utilized an eyetracking device to investigate online surfers’ attention to online advertising. Then we conducted a largescale survey of Inte users’ recall, recognition, and awareness of banner advertising. Our research suggests that the rean why clickthrough rates are low is that surfers actually avoid looking at banner ads during their online activities. This suggests that the larger part of a surfer’s processing of banners will be done at the preattentive level. If such is the case, clickthrough rate is an ineffective measure of banner ad performance. Our research al shows that banner ads do have an impact on traditional memorybased measure of effectiveness. Thus, we claim that advertisers should rely more on traditional brand equity measures such as brand awareness and advertising recall. Finally, our study shows that although repetition leads to lower clickthrough rates, it has a beneficial impact on brand awareness and advertising recall. 2. consumer attitudes towards Inte advertising [摘 要] 網(wǎng)絡(luò)廣告于年最早出現(xiàn)于美國,我國于年出現(xiàn)了第一個(gè)商業(yè)性網(wǎng)絡(luò)廣告。網(wǎng)絡(luò)廣告具有諸多傳統(tǒng)媒體所不具備的優(yōu)勢(shì),因而被廣泛應(yīng)用于企業(yè)產(chǎn)品宣傳、品牌推廣等領(lǐng)域中。隨著互聯(lián)網(wǎng)的不斷發(fā)展和網(wǎng)民數(shù)量的不斷增長(zhǎng),網(wǎng)絡(luò)廣告將得到更大的發(fā)展,其應(yīng)用領(lǐng)域也將會(huì)得到不斷的拓展。我國網(wǎng)絡(luò)廣告的發(fā)展前景和空間非常廣闊,我國應(yīng)及時(shí)總結(jié)網(wǎng)絡(luò)廣告行業(yè)存在的問題,采取有針對(duì)性的措施,促進(jìn)網(wǎng)絡(luò)廣告的持續(xù)發(fā)展。 [關(guān)鍵詞] 網(wǎng)絡(luò)廣告 應(yīng)用 發(fā)展 年,中國與國際互聯(lián)網(wǎng)絡(luò)正式接通,使互聯(lián)網(wǎng)在中國得到了迅速的發(fā)展,中國網(wǎng)民的數(shù)量也隨之迅速增長(zhǎng),這為我國網(wǎng)絡(luò)廣告的興起和發(fā)展奠定了重要基礎(chǔ)。年,中國it網(wǎng)站比特網(wǎng)()贏得了中國第一筆網(wǎng)絡(luò)廣告費(fèi)收入[①]。自此,網(wǎng)絡(luò)廣告在我國傳統(tǒng)媒體的基礎(chǔ)上,成為廣告業(yè)的新興平臺(tái),獲得了迅速的發(fā)展和廣泛的應(yīng)用。 一、序論 網(wǎng)絡(luò)廣告(inte advertising)是指以數(shù)字代碼為載體、采用多媒體技術(shù)設(shè)計(jì)制作、通過互聯(lián)網(wǎng)發(fā)布傳播、具有良好交互功能的廣告形式。網(wǎng)絡(luò)廣告于年最早出現(xiàn)于美國,我國也于年出現(xiàn)了第一個(gè)商業(yè)性網(wǎng)絡(luò)廣告。隨后,網(wǎng)絡(luò)廣告陸續(xù)在各類網(wǎng)絡(luò)媒體中出現(xiàn)并逐步發(fā)展起來,被廣泛應(yīng)用于企業(yè)產(chǎn)品宣傳、品牌推廣等領(lǐng)域中。 進(jìn)入年間,雖然中國it業(yè)在泡沫破滅后進(jìn)入低潮時(shí)期,但網(wǎng)絡(luò)廣告依然繼續(xù)保持增長(zhǎng)。這一時(shí)期,網(wǎng)絡(luò)帶寬技術(shù)的進(jìn)步為中國網(wǎng)絡(luò)廣告擺脫單純的圖片廣告形式提供了機(jī)會(huì),隨著流媒體技術(shù)的發(fā)展,音頻、視頻形式的網(wǎng)絡(luò)廣告開始出現(xiàn)。世紀(jì)發(fā)布的宣傳廣告,其形式為%、收入的)按鈕式廣告(buttons)。最常用的按鈕廣告尺寸有四種,它們分別是:×,××)多媒體廣告橫幅(richmedia expanding banners)。這類橫幅配合多媒體技術(shù)如flash、shockwave和java,用來提供影像、音效、動(dòng)畫和照片,無需離開原來正在瀏覽的網(wǎng)頁,便可隨意購物或登記資料。富媒體廣告不僅比靜態(tài)廣告有效,而且超過了flash和html廣告。它提供了發(fā)揮創(chuàng)意的空間,這使得網(wǎng)絡(luò)廣告也能象傳統(tǒng)廣告一樣令人難以忘懷。如本田網(wǎng)上汽車廣告中采用了高山、湖泊、鮮花的動(dòng)畫圖像; ()全屏式廣告(full screen ads)用戶開瀏覽頁面時(shí),該廣告將以全屏方式出現(xiàn))網(wǎng)上視頻廣告(online video ads):直接將電視廣告轉(zhuǎn)成網(wǎng)絡(luò)格式,實(shí)現(xiàn)在線播放; (%以上的互聯(lián)網(wǎng)注冊(cè)。 市場(chǎng)分析表明,網(wǎng)絡(luò)廣告給客戶帶來了較好的回報(bào),%。隨著全球廣告業(yè)發(fā)展和網(wǎng)絡(luò)經(jīng)濟(jì)的復(fù)蘇,價(jià)格低廉、傳播廣泛、效果明顯的網(wǎng)絡(luò)廣告愈發(fā)得到企業(yè)的青睞。 中國網(wǎng)絡(luò)媒體也在不斷地進(jìn)行探索,沖破網(wǎng)絡(luò)廣告固有模式,嘗試多化發(fā)展。年,首次超過雜志廣告市場(chǎng),成為中國第四大廣告媒體。 三、結(jié)論 隨著互聯(lián)網(wǎng)的不斷發(fā)展和網(wǎng)民數(shù)量的不斷增長(zhǎng),網(wǎng)絡(luò)對(duì)人們的日常生產(chǎn)生活產(chǎn)生著越來越顯著的影響,因而,網(wǎng)絡(luò)廣告將得到更大的發(fā)展,其應(yīng)用領(lǐng)域也將會(huì)得到不斷的拓展。 當(dāng)前,綜觀我國網(wǎng)絡(luò)廣告市場(chǎng),網(wǎng)絡(luò)廣告經(jīng)營額及其所占廣告市場(chǎng)經(jīng)營總額的比例不斷攀升,包括門戶網(wǎng)站和各類專業(yè)網(wǎng)站在內(nèi)的網(wǎng)絡(luò)廣告經(jīng)營商隊(duì)伍不斷壯大,投資于網(wǎng)絡(luò)廣告的廣告主數(shù)量和結(jié)構(gòu)不斷優(yōu)化,網(wǎng)絡(luò)廣告的形式也在不斷創(chuàng)新[③]。然而,網(wǎng)絡(luò)廣告在我國還處于起步階段,其基礎(chǔ)還很薄弱,尚存在一些亟待解決的問題,如網(wǎng)絡(luò)廣告法律規(guī)范缺失、網(wǎng)絡(luò)廣告管理部門執(zhí)法不力、網(wǎng)絡(luò)廣告創(chuàng)意水平較低、網(wǎng)絡(luò)廣告?zhèn)鞑シ绞酱址诺取?總體而言,我國網(wǎng)絡(luò)廣告的發(fā)展前景和空間是非常廣闊的,因?yàn)槲覈鴱V告業(yè)良好的整體發(fā)展態(tài)勢(shì)給網(wǎng)絡(luò)廣告的發(fā)展造了良好的環(huán)境,而我國互聯(lián)網(wǎng)的飛速發(fā)展也為網(wǎng)絡(luò)廣告的發(fā)展奠定了堅(jiān)實(shí)的受眾基礎(chǔ)。此外,我國經(jīng)濟(jì)社會(huì)的不斷發(fā)展和市場(chǎng)規(guī)模的持續(xù)擴(kuò)大,也決定了網(wǎng)絡(luò)廣告本身有著巨大的發(fā)展空間和廣闊的發(fā)展前景。 針對(duì)目前存在的問題,我們應(yīng)采取相應(yīng)對(duì)策,一方面,立法機(jī)關(guān)應(yīng)加強(qiáng)對(duì)網(wǎng)絡(luò)廣告行業(yè)的立法,政府相關(guān)部門則應(yīng)當(dāng)加強(qiáng)對(duì)網(wǎng)絡(luò)廣告的管理。另一方面,網(wǎng)絡(luò)媒體和廣告應(yīng)當(dāng)加強(qiáng)網(wǎng)絡(luò)廣告的創(chuàng)意,在網(wǎng)絡(luò)廣告策劃中加大企業(yè)和行業(yè)參與的廣度與深度,運(yùn)用整合營銷傳播策略,使我國網(wǎng)絡(luò)廣告走上快速、穩(wěn)定、健康、持續(xù)的發(fā)展之路。 更多相關(guān)論文資料參考: 希望對(duì)你有幫助!.中小企業(yè)營銷力整合研究 [Admin|service月] 【摘要 (中文/英文)】 經(jīng)過改革開放三十年的艱苦挫折,中小企業(yè)正以其獨(dú)特的優(yōu)勢(shì)日益發(fā)展壯大。但隨著市場(chǎng)環(huán)境不斷變化,市場(chǎng)全球化趨勢(shì)不斷加劇,企業(yè)營銷的市場(chǎng)環(huán)境發(fā)生了劇烈的變化,企業(yè)越來越卷入到一個(gè)巨大而復(fù)雜的動(dòng)態(tài)市場(chǎng)環(huán)境中來。顧客的主導(dǎo)作用越來越強(qiáng),并且非常挑剔,品牌忠誠度極低,難以做到從一而終;而企業(yè)營銷力相互之間的關(guān)系變得更加復(fù)雜,如何最大限度地發(fā)揮各營銷分力在市場(chǎng)競(jìng)爭(zhēng)中的作用顯得異常重要。企業(yè)營銷力的強(qiáng)弱又直接關(guān)系到企業(yè)生存和發(fā)展。中小企業(yè)為了實(shí)現(xiàn)企業(yè)持續(xù)成長(zhǎng)和發(fā)展,為了獲得新的競(jìng)爭(zhēng)優(yōu)勢(shì),贏得消費(fèi)者,必須進(jìn)行營銷力整合。 [詳情……] [Admin|service月] 【摘要 (中文/英文)】 網(wǎng)絡(luò)的出現(xiàn)加快了大規(guī)模市場(chǎng)向市場(chǎng)細(xì)分過渡,即營銷模式從傳統(tǒng)的大規(guī)模同質(zhì)化營銷向集中的個(gè)性化營銷過渡。針對(duì)小顧客群體的小批量生產(chǎn)得到了迅速發(fā)展,企業(yè)規(guī)模不再是決定因素?;ヂ?lián)網(wǎng)營造了一個(gè)全球性的虛擬市場(chǎng),也因此產(chǎn)生了網(wǎng)絡(luò)營銷。 [詳情……] [Admin|service月] 【摘要 (中文/英文)】 本課題以企業(yè)營銷倫理學(xué)和經(jīng)濟(jì)倫理學(xué)等基本理論為指導(dǎo),以當(dāng)前我國的中小企業(yè)營銷倫理現(xiàn)狀為研究起點(diǎn),通過營銷案例和文獻(xiàn)研究等多種方法分析了我國中小企業(yè)營銷的倫理現(xiàn)狀,探討了我國中小企業(yè)在營銷倫理方面存在的多種問題、成因及對(duì)策,并在比較和借鑒中西方企業(yè)營銷倫理研究的基礎(chǔ)上,闡述了我國中小企業(yè)...更多NT營銷道德的基本規(guī)范、提出了中小企業(yè)營銷倫理所應(yīng)具備的內(nèi)容及其實(shí)現(xiàn)途徑。 [詳情……] [Admin|service月日][1] 【摘要 (中文/英文)】 隨著房地產(chǎn)市場(chǎng)的發(fā)展,銀行作為房地產(chǎn)發(fā)展過程中不可或缺的重要角色,銀行的房貸產(chǎn)品的營銷需要從創(chuàng)新的角度,來探討營銷與風(fēng)險(xiǎn)控制。房貸市場(chǎng)經(jīng)過十幾年的發(fā)展,銀行在房貸產(chǎn)品的設(shè)計(jì)、創(chuàng)新方面取得豐碩的成果與切實(shí)的經(jīng)驗(yàn)。然而,新的市場(chǎng)經(jīng)濟(jì)環(huán)境下,房貸營銷中的風(fēng)險(xiǎn)控制也面臨種種問題,依然有很多難以從既有成果中找到系統(tǒng)的答案。為此,本文圍繞房貸營銷的過程及風(fēng)險(xiǎn)發(fā)生分析,借助第三方營銷理論,展開對(duì)房...更多FONT
3、有人能給我發(fā)一份市場(chǎng)營銷策略方面的英文和翻譯好的中文文獻(xiàn)給我嗎?5000字以上就行了
目錄摘要 IAbstract II1當(dāng)前國際營銷的狀況及成因 3 3 3 4 4 5 72精成企業(yè)現(xiàn)狀及問題分析 8 8 9 9 9 3精成企業(yè)的國際市場(chǎng)策略 做好國際產(chǎn)品包裝與品種工作 結(jié)論 參考文獻(xiàn) 致謝 附錄一 國際營銷的發(fā)展前景 附錄二 International Marketing Prospects For Development 摘要加入世界貿(mào)易組織不僅給我們整個(gè)社會(huì)的經(jīng)濟(jì)、生活帶來巨大變化,而且使國際貿(mào)易發(fā)生了巨大變革,使在貿(mào)易中占據(jù)重要地位的國際市場(chǎng)營銷活動(dòng)面臨著新的選擇和挑戰(zhàn)。營銷的各個(gè)方面,無論是市場(chǎng)調(diào)研、市場(chǎng)開拓、營銷隊(duì)伍和營銷組合都顯現(xiàn)出新經(jīng)濟(jì)的作用。一方面,國際市場(chǎng)營銷的空間領(lǐng)域擴(kuò)大了,營銷的技術(shù)更先進(jìn)了;而另一方面,營銷的復(fù)雜性上升了,營銷的難度也加大了。中國加入WTO之后,帶來的是新的市場(chǎng)游戲規(guī)則、新的理念、知識(shí)、技術(shù)、資金、人才和全球的龐大市場(chǎng)。由于加入WTO后國際市場(chǎng)壁壘的減少,中國企業(yè)將有更多的機(jī)會(huì)在全球發(fā)達(dá)的消費(fèi)市場(chǎng)中展示實(shí)力和發(fā)展自己的事業(yè),實(shí)現(xiàn)跨國經(jīng)營。本文論述了國際營銷理論的國內(nèi)外發(fā)展、國際營銷的特點(diǎn)、內(nèi)容和各種環(huán)境分析。還有國際營銷在我國企業(yè)的運(yùn)用情況,分析了中國中小型民型企業(yè)在國際營銷中存在的問題,指出了入世后中國企業(yè)國際市場(chǎng)營銷應(yīng)對(duì)策略以及實(shí)施過程?!娟P(guān)鍵字】 國際營銷;營銷策略;產(chǎn)品組合AbstractAfter china entered into world trade anization, Great change has taken place. The each aspect of marketing,include market investigation,market explanation and marketing troops,is reflecting new economic the other hand,the realm of the international marketing extended,the technique of the marketing is more advanced; on the other hand,theplexity of the marketing ran high,the difficulties of the marketing enlarge, text This text discussed the international market characteristics,contents of the theories’s domestic and international development,international market with the every kind of environment al discussed the domestic and international development of the international marketing theory,and analyzed the China inside the business enterprise of small scaled people type the problem that exsits in the international market,and point outed into the international market of Chinese business enterprise of a life time empress the market to reply the strategy and into practice the process.Keywords: International marketing;Marketing strategies;Productbination日...醫(yī)療技術(shù)聯(lián)盟網(wǎng)絡(luò):在線英語文獻(xiàn)檢索提示點(diǎn)擊以下鏈接進(jìn)入圖片站的一部分......有些網(wǎng)站沒制,你可以看到很多相關(guān)文獻(xiàn),還是會(huì)發(fā)現(xiàn)一些有用的......這一般需要相關(guān)專業(yè)的bbs可以找到好的文學(xué)作品探究國內(nèi)資源bbs ...4、市場(chǎng)營銷畢業(yè)論文 外文參考文獻(xiàn)
3, 4、JamesAFitzsimmons著,張金成范秀成譯,《管理》, 5,張金成等譯,《互動(dòng)營銷》 [M].北京:中國人民大學(xué)出版社,5、急求有關(guān)農(nóng)業(yè)產(chǎn)業(yè)化的外文文獻(xiàn)
本文名稱:農(nóng)產(chǎn)品短視頻營銷策略外文文獻(xiàn),關(guān)于短視頻營銷的參考文獻(xiàn)
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